Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 words

Organisation Promotion Plan - Essay Example Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective. The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical r epresentations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012). In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part of the stakeholder towards the need to mitigate and reduce conflict management, the end consumer will be fully cognizant of the fact that immediate action needed to be taken and the product/service integrated with in order to reduce the ultimate threat that this poses (Goldsmith & Amir, 2010). Similarly, with regards to the time frames and ultimate risk that this particular strategy entails, it must be understood that no particular promotion plan can realize success in a rapid period of time. Rather, a level of patience and exp ectation of the amount of time that it can take before this particular approach begins to return a profit must be engaged upon all stakeholders within the firm in question (Ailawadi et al., 2006). One of the necessary risks that exist with respect to the means by which the product to be integrated is of course the overall activity that the economy may take between now and the time in which the product is fully represented the consumer. Naturally, if the economy begins to worsen, services such as conflict management solutions, will necessarily not be as attractive or deemed as useful to a mere form of survival. Finally, with respect to why the consumer should buy this particular service as compared to the litany of others that are on the market, a sustained level of discussion should be provided with regards to the promotional and advertising material with respect to the ultimate level of experience and expertise that this particu

Patties Food Ltd Essay Example for Free

Patties Food Ltd Essay A  leading manufacturer in Australia Industry: branded frozen food industry Major supplier and marketer of frozen savoury, dessert and fruit products. It has some iconic Australia brands in each of these product categories. the largest pie company in Australia Products: frozen savoury products: meat pies, sausage rolls, cheese and spinach rolls, pasties and quiches. Well-known frozen savoury brands: Herbert Adams, Four’N Twenty, Snowy River and Wedgewood. dessert products: fruit pies, waffles, crumbles and crepes. fruit products: frozen whole fruits (e. g. herries, strawberries, cranberries and raspberries) processed fruit products (e. g. fruit smoothies that are cubes of frozen concentrated fruit which can be added to milk by the consumer to create a drink). Well-known dessert and fruit product brands: Creative Gourmet, Nanna’s and Chef’s Pride. Growth History: a small cake shop in the Victorian country town of Lakes Entrance (origins back 50 years). then purchased in 1966 by the Rijs family extended into pies and bread rolls continued to grow (through acquisition product development) Subsequently refocused around frozen savoury, dessert fruit products Listed on the ASX in 2006. Stakeholders: 2 members of Rijs family involved as board members. Shareholders Customers: retailers (e. g. supermarkets) foodservice outlets (e. g. sporting venues or cafes). Not direct consumers. 2 main distribution: In-Home [retailers where products are bought for home consumption] Out-of-Home [foodservice outlets where products are bought ready for consumption]. lt; 1% sales coming from exports, despite moves to enter the US market with its Four’N Twenty products. Developed halal products in its Four’N Twenty range with the intention of growing sales in Asia. Its headquarters production facilities are in Bairnsdale, Victoria. A PFL’s strategic framework PhasesBuild the baseDevelop and growExpand and extend Outcomes†¢ Low costs †¢ High customer service levels †¢ Defend the core †¢ Category leadership†¢ New products †¢ Extra ranging †¢ Extra distribution †¢ More customers†¢ New channels †¢ New regions †¢ New categories †¢ New sub-business Executive leadership team focused effort on the ‘Build the Base’ phase of our strategic plan, relentless drive to build revenue reduce factory conversion costs Result: -improved trading Rebuilt market share in In-Home savoury category(important) Result: revenue increasing well over the category growth. Our strong relationships with the major supermarkets Result: enabled Patties’ brands to strengthen as market leaders. Strategic intent of increasing our mix of revenue towards foodservice other non-grocery channels [products sold through the Out-of-Home market]. Result: Out-of-Home revenue increased to another record level Sales management restructured with a new Head of Sales (Tim Peters ex Fonterra) joining the business. Investment in sales resources in all regions of Australia ensures we have a truly national representation. New products, across all channels Result: increased sales Exceptional technical expertise (due to well experienced Rijs Family) Result: enabled the new products to be launched with rapid entry to market New Four’N Twenty legendary Angus range developed and taken to commercialization stage during the year with the successful launch in June 2010. We expect this range to provide further growth in the near term. Increased marketing for the premium range of Herbert Adams savoury products. significant lift in sales in both In-Home and Out-of-Home channels achieved from the new TV commercial and consumer promotion celebrating Herbert Adams 100 years. Four’N Twenty brand increased exposure with the sponsorship of the AFL [national league] All Australian Football team. This initiative, and the successful tendering of a number of additional stadium supply rights, provided good growth in our core pie range and confirmed Four’N Twenty’s close connection with football in Australia. Patties Foods now has exclusive supply rights at most football stadia in Australia. Desserts business continues to grow with Nanna’s and Creative Gourmet brands retaining market leadership. lowered cost base and ensured the Creative Gourmet business can remain competitive in a very competitive market. (closed and relocated the frozen fruit packing operation from Silverwater NSW to Bairnsdale [in Victoria] in Feb. ) Manufacturing efficiencies are a critical driver of profitability. increased the economies of scale from the investment in production capacity during the year, further developed our team based continuous improvement projects. Thus conversion costs continued to improve A critical factor in our short and long term strategic plans: to maintain and build the high performance culture of the company. Introduced a comprehensive incentive scheme across the business this year. 340 people received monetary incentives based on specific targeted key performance indicators across the business. Balance sheet has been strengthened by the strong cash flow from both the improved trading and focused working capital management. This provides an excellent foundation for growth. Recent developments Patties Foods wins Reliance contract for BP sites won a $4. m+ contract to supply its products to the 200 BP branded sites in the Reliance Petroleum Group. The convenience stores will stock exclusively Four’N Twenty and Herbert Adams products. In announcing the contract, Reliance commented, ‘Patties have proven they are best positioned to build our Pie Sausage Roll business through strong marketing activity, excellent cost price and most importantly, a good pie! ’ Patties Foods Head of Sales, Tim Peters, says the contract win confirms Patties Foods’ market leadership in the Petrol and Convenience Channel. Creative Gourmet targets ‘Smoothie’ market Creative Gourmet’s innovative new range of Smoothie CubesTM proving a big hit with consumers. Launched in March with a national Television commercial featuring food presenter Maeve O’Meara, the new frozen Smoothie CubesTM are available at all leading supermarkets. Desserts Marketing Manager, Jane Westney, describes Smoothie CubesTM as a ‘game changer’, set to revolutionise how Australians enjoy breakfast and snack-time. ‘Smoothie CubesTM fruit-packed frozen cubes for making delicious Smoothies in a moment. a product innovation rated extremely highly in market testing. We’re confident they’re set to change the way Australians enjoy breakfast and snack-time’, Ms Westney said. The innovative Smoothie CubesTM come in 4 great flavours, Strawberry, Berry Antioxidant, Breakfast and Tropical. Look out for them in your local Supermarket. Four’N Twenty rules—Home and Away Four’N Twenty extended its national marketing push into northern States with a 5-year sponsorship agreement with the Sydney Swans [football team]. Patties Foods GM Marketing, Mark Connolly said: Four’N Twenty achieved instant popularity with Sydney fans since becoming the pie of choice served at the SCG [sports stadium] last year. ‘Sydney fans have really taken to Four’N Twenty at the footy and we’re delighted to be partnering with the Swans through this sponsorship—not only at the SCG, but by focusing on their positive community program.

Family Travel and Tours Company Analysis

Family Travel and Tours Company Analysis SECTION ONE Family Travel and Tours has specialised in affordable, inclusive summer and winter sun travel packages for nearly forty years. The two base of our travel offerings have been price and predictability. Our prices were highly competitive, although they are less so now, and our customers want to know ahead of time exactly what they can expect from their travel experience. However, changes in the tourism market have caused our sales to stagnate, and we currently have zero growth in our customer numbers and fewer repeat customers. Although according to the National Travel Survey, the number of tourists taking inclusive packages have increased significantly in the past twenty years, so has the number of outlets through which customers can purchase their holiday travel (Shaw and Williams 2004). The primary reason for our lack of growth is this increased competition. In price, we have been adversely affected by a sharp increase in the number of discount travel companies available to price-conscious consumers, particularly over the internet. Whereas we once had only competition from a limited number of local agencies, some of those who would have been our customer base are beginning to experiment with online bookings. This opens our market up not only to other UK competitors, but also to agencies from other countries. For example, the American company Cheap Tickets offers international flights, tours and cruises at highly competitive rates. One has only to run a simple search under â€Å"discount travel packages† to reveal literally hundreds of competitors where our customers could take their holiday spend. Many of these competitors also do not maintain brick-and-mortar branches, allowing them to offer even more competitive prices as they have lower overhead costs. Additionally, each year as a greater percentage of the population becomes comfortable purchasing over the computer and more and more people try out online spending, FTTs competitiveness on the basis of price is reduced. Customers are also finding they can create their own packages, as they can now research hotels, transport and activities online and make their own reservations for all of them. More family-oriented travel destinations are also now providing inclusive packages on their own, and are able to offer these through online marketing. Whereas once our contacts with local travel companies allowed us to provide all-inclusive packages available to the consumer only through a travel agency, now there are a number of places the typical traveler can book their desired holiday. For example, Disneyland Paris has its own hotels, restaurants and transportation. As such it can market directly to the customer without need of a middle-man travel agency. Many other popular family tourist destinations have similar offerings. Cruises are another all-inclusive alternative that can now be booked directly without use of a travel agency. We have not reacted quickly or substantially enough changes in the market and in customers themselves, leaving us in a vulnerable position. FTT therefore needs to make changes to its products and marketing strategies quickly to retain its market position in the future. SECTION TWO FTT has benefited from catering to two distinct customer groups, although both on the basis of predictability and price. During the winter period, FTTs customer base tends to be older people escaping the winter cold. The repeat business in this niche is substantial and breaks down further into two groups. The first wants to return to the same location each year, often even requesting the same room. The second group prefers packaged tours, typically taking a tour of a different location each year. Both highly value predictability; that is, they want to eat the foods they are used to and stay inside their comfort zone even when traveling, rather than experience any kind of local culture. They also want to know when booking the details of their holiday, such as daily schedules, and want to spend their winter holiday in warm, sunny locations. This customer group has shown less stagnation, as the increase in competitors from online travel brokers has not penetrated this market group subst antially as of yet. It is likely that it will in the near future, however, particularly as the computer-friendly segment of the population expands and ages. Summer customers are typically middle-class families looking for a convenient and affordable holiday experience. They also want to know ahead of time the details of their holiday, but more to ensure activities and proper accommodations are available for their children than for any deep-seeded need for sameness. Destinations with child-friendly attractions such as beaches and theme parks are foundational in sales to this group. This segment of our customer base has suffered the most from increased competition. Where we or agencies like FTT were once the only place families could go to have their entire travel needs satisfied, online travel agencies and the attractions themselves are now providing equally planned holidays at prices at or below ours. As we examine what changes need to be made, it is helpful to consider tourist motivation from both reductionist and structuralist perspectives regarding our stagnant customer base. Reductionism views tourist motivation as â€Å"a tension between the search for the new or novel experience and the requirement for some degree of familiarity† (Shaw and Williams 2004, 140). This is true of both winter and summer customers. They wish to experience a holiday outside their current existence whilst maintaining a predictability that will allow them, whether older people or children, to be sure of a certain level of comfortability. It is unlikely that we will be able to compete strictly on price, as was the case many times in the past. Therefore expanding the balance of novelty and predictability in our current products is likely to be our strongest marketing asset for future growth. The question then becomes how to address these customer motivations in the changing and more competitive market. SECTION THREE Todays postmodern society is now consumer led, with the consumer dictating the location and activities they expect rather than simply choosing from a limited assortment of package options (Sharpley 2003). Customers can now choose not only travel options we have available, but also those provided by remote travel operators and attractions themselves. Further, customers are more and more likely to create their own travel packages, as they now have access to information on local attractions, lodging and transport for a given area. Their expectations are higher as far as flexibility and options are concerned, making it more difficult for FTT to plan or provide all-inclusive packages, particularly at any significant reduction in price. In addition, as the divide between work and leisure has been reduced, and recreational avenues are more available throughout the year, the novelty of taking the family to the beach or theme park has diminished. Consumers are more likely to seek a holiday experience that allows them to escape from their day-to-day reality rather than simply play instead of work (Sharpley 2003). Todays mass tourist â€Å"desires to be in a place which is both real and yet fantastic at the same time, and to encounter people who are both authentically other yet also fun and fictional† (Coleman and Crang 2002, 157). As such, our customers are beginning to demand travel packages that go beyond simply being at the beach or a certain location, but also offer some type of fantasy or adventurous opportunity. The immediate gratification and visually-based information preferences of the postmodern society also lend themselves strongly to the convenience of internet booking provided by our competitors (Sharpley 2003). Now customers can actually see the room where they will stay, satisfying their predictability needs, yet independently reserve it in an instant, with the simple click of a mouse. The entire transaction is charged effortlessly to their credit card, almost making it seem as though the holiday was free. This signals a change in our customer, especially those in the summer/family group. Whilst they still have a need for predictability so they can plan for their children and the children feel comfortable, there is an increased desire for new experiences, visually-based marketing, and easy, quick booking. SECTION FOUR One difficulty we are currently experiencing is the change in customers perceptions of our services and their attributes, an event common over time in service-based sectors (Palmer 1994). Whilst they are still strongly motivated by predictability, they seek at the same time authenticity in their holiday experience. Authenticity can be viewed from the perspective of the place visited, or from the perspective of the tourist doing the visiting. According to Handler and Saxton, the meaning of the term authenticity â€Å"refers to experiences through which tourists feel themselves to be in touch with both the real world and their real selves† (Shaw and Williams 2004). There are three kinds of authenticity in the tourist experience. Two, objective and constructive authenticity, are object-related. The third, activity-related authenticity, â€Å"refers to a state of being that is to be activated by tourist activities† (Shaw and Williams 2004). It is that place where â€Å"one is true to oneself† (Shaw and Williams 2004). For example, beach holidays may be seen as providing a relaxed, playful environment where people can be their true selves like they were as children, without the sometimes-false pretenses maintained at work or in the community. As our world becomes increasingly more connected, a certain homogeneity is affecting the authenticity of place. McDonalds restaurants provide an example. Although there is some regional adaptation (one can order wine in France or get kosher sandwiches in Israel), the chains product mix of a hamburger, fries, and a coke is constant throughout its restaurants in over 100 countries (Vignali 2001). Every time a Tesco moves into a town, a number of the areas local merchants are likely to go out of business, reducing the regional differences of that area as opposed to the rest of the country. Shaw and Williams (2004) report â€Å"Boorstin saw mass tourism producing a homogenization and standardization of the tourist experience through the commodification of culture† (135). The â€Å"developing global culture of tourism accepts anything or any place being produced and reproduced, moved and recontextualised in any place whatsoever this process marks the proliferation and increased co nsumption of experiences† that are depthless simulations, separated from tradition and history (Coleman and Crang 2002, 156). This makes it harder for FTT to provide unique travel packages. SECTION FIVE FTT needs to meet these changes in society and in the level of competition head on, addressing issues related to both our products and our target markets. First, we need to stop viewing the internet as our completion and begin to view it as a means of increasing our customer base. Although we have a website, it is not as user friendly as it could be, and does not offer a wide range of holidays. We could expand our travel product available online. Instead of simply listing our set packages with prices, as our current website offers, we could experiment with creating an a la carte method of creating packages. With the correct software, this would be possible to do completely online, and agents wanting to make a booking could even use the same online system when dealing with customers. In this scenario, a customer could access our website and choose the components of their holiday, appealing simultaneously to the postmodern desire for novelty and our established customer need for predic tability. For example, one family may want to have a less expensive lodging but hire a larger car. They would be able to do this on the website, and after all their bookings would have created their own package, as inclusive as they desire. This would also provide a price incentive as customers could pay for only the level of or types of provision they really desire. In addition to increasing the number of customers purchasing holidays from us, such flexibility and convenience in booking is also likely to increase the spend of our existing customer base. Whereas once one of our established customers might use us only for holiday travel, a convenient website might also lead to other bookings by the same customer, such as business travel, expanding our product base. We would also be able to attract more customers from outside the UK, or from areas inside the country where we do not have strong branch presence. We also need to change the product mix of our fixed-package offerings to include more novelty and fantasy. For example, we might add adventure activities to a beach holiday in such a way that they meet the safety needs of parents. Including water-skiing lessons as part of a beach holiday provides some adventure, but because it includes instruction and a supervised environment it retains the safety and predictability our customers value. The entire family can together enter into an activity outside their normal circumstances. For our winter/older customer group, changing the type of tour or travel available would probably not be popular, but adding additional and more adventuresome locations where a level of comfort and predictability could be guaranteed would be advantageous. For example, as Turkey seeks entrance into the European Union, it has become a country more open to tourism, providing a wealth of new places for tours, and usually at competitive prices. Increased availability and reduced price of air travel also now allow us to offer tours farther abroad, and we need to look into areas of the world such as India and Mexico, which were typically too far and too costly to be considered by our customers for a holiday. We would need to work closely with local lodging, transport and other providers to ensure the level of comfort our customers require, but these locations provide an opportunity to introduce adventure and fantasy in an appealing way to our older customer group. FTT should also expand our marketing via the internet, particularly to repeat customers and potential customers who have already initiated contact with us, such as those who stop by a branch to discuss travel options, but do not purchase right away. Email is a simple and extremely inexpensive way to contact customers with various offerings. This would also allow us to increase our target markets. For example, the UK Tourism Survey shows that an increasing number of young working-class families are taking holiday abroad. As younger people are more likely to have computer access and be knowledgeable in computer operation, it figures that this is a potential market where FTT may increase market share. Working class families without computers could still be included in the target market, but through other means of penetration. Over forty million loyalty cards were in circulation in the UK in 1999, and that number has undoubtedly increased substantially since (Evans 1999). Most cost-conscious Brits now have several such cards, and those motivated by price are particularly keen on using them. Partnering with several major cards could not only increase our visibility and presence, but attract customers that might not consider holiday travel. For example, we could offer a discounted package as a reward for points earned by a major loyalty card scheme, such as Tesco. Alternatively, we could join the scheme itself and offer points for a customers spend with us. In any case, being included in a scheme with extensive emails, newspaper inserts, and other advertising would reach cost-conscious consumers, a characteristic of our traditional customer base, who might not have considered package holidays before. We may also attract those who had purchased their packages elsewhere, at least to the point that they might inquire about our offerings, either in person or online. Some in this market will be surprised at the affordability of many packages. It is also likely that since customers attracted from this target market have never had a holiday abroad before, they would be nervous about both planning and going. As such they would find our servcies as a travel agency both convenient and comforting. Once they went once on a holiday package from us, we could make them part of our database, and provide various marketing endeavors to encourage their repeat patronage. The marketing changes discussed above give FTT the opportunity to once again dominate the travel package sector of our industry, to attract and retain customers from a wider customer base, and to ensure future growth and profitability. Our society is changing, but if we change with it we can continue for another forty years of travel excellence. REFERENCES Coleman, S. and Crang, M. (ed) (2002) Tourism: Between Place and Performance. Oxford: Berghahn. Evans, M. (1999) Loyalty schemes and the Orwellian Millennium. British Food Journal, 101(2): 132-147. Palmer, A. (1994) Principles of Service Marketing. London: McGraw-Hill. Sharpley, R. (2003) Tourism, Tourists and Society. Elm Publishing. Shaw, G. and Williams, A.M. (2004) Tourism, Tourists and Tourist Spaces. London: Sage. Vignali, C. (2001) McDonald’s: â€Å"think global, act local† the marketing mix. British Food Journal, 103(2): 97. WEBSITES www.cheaptickets.com www.cooptravelshop.co.uk www.expedia.co.uk www.gate1travel.com www.travelbag.co.uk

The Heart Essay -- Biology

â€Å"The heart† The Heart is a very important organ in the body. It is what keeps your blood flowing and your organs going. It is a tireless muscle that pumps more than two thousand gallons of blood every day. The blood that is pumped is filled with nutrition and oxygen (Colombo 7). It travels through out your body in less than sixty seconds. So it needs to be taken extra good care of. When abuse is put on the body, the heart’s performance is not at its best. The Heart is a major organ that needs loving and care. Everyone has only one and by abusing it, they are cutting their live span little by little. People can live their lives freely but how they choose to live them could be the difference between life and death. The heart is a pump with four chambers made of their own special muscle called cardiac muscle. Its interwoven muscle fibers enable the heart to contract or squeeze together automatically (Colombo 7). It’s about the same size of a fist and weighs some where around two hundred fifty to three hundred fifty grams (Marieb 432). The size of the heart depends on a person’s height and size. The heart wall is enclosed in three layers: superficial epicardium, middle epicardium, and deep epicardium. It is then enclosed in a double-walled sac called the Pericardium. The terms Systole and Diastole refer respectively and literally to the contraction and relaxation periods of heart activity (Marieb 432). While the doctor is taking a patient’s blood pressure, he listens for the contractions and relaxations of the heart. He also listens for them to make sure that they are going in a single rhythm, to make sure that there are no arrhythmias or complications. The heart muscle d oes not depend on the nervous system. If the nervous s... ... initiative to live longer by doing a few extra steps, or eating cheerios instead of a thick juicy donut. It may not seem like much but it is. The Heart is a major organ that needs loving and care. Everyone has only one and by abusing it, they are cutting their live span little by little. People can live their lives freely but how they choose to live them could be the difference between life and death. By eating healthy, exercising, people can live longer lives. People who smoke, drink, and don’t exercise normally have to look forward to a lot of testing such as: cat scans and x-rays. They get to go through surgeries, such as: Bypasses and stents. Eventually doctors can no longer do any more for them but place them on machines that will continue the heart’s job. Why not choose to live life to the fullest and take care of one of the body’s most important organs.

Advantages and Disadvantages of a Multi-Racial Society Essay

Nowadays 99% of the modern world countries have become a multiracial society, whether it is relative to their language, religion , culture, or traditions . Also universities , schools and other societies have become multiracial, it is not necessary for the whole country . And today with all aspects of economical, social and other types of growth , it is distinguishably linked to the globalization and the immigration of people to other countries, which has become more and more common . But can a multiracial community exist with no problems attached ? A multiracial society is very rich in culture heritage , where you get the opportunity to learn about other cultures. A multi-racial society is also a multi-linguist society so people living in such societies benefit from the richness of languages and are thus able to speak different languages , there is also a wide variety of traditions, customs and festivals that are being carried out in such countries. In addition with the fusion of cultures food becomes national, people are able to eat a wider variety of food, learning to prepare them in different ways, even celebrations of festivals become national. In addition a multi-racial society teaches people how to respect and understand the religion and cultures of others. Therefore this leads to tolerance. Moreover multi nationality makes the country more dynamic because there are people who come from different places and this can help to develop new ideas about how to make our lives better. In these multi-racial societies very often there are misunderstandings, which lead to conflict . Fanaticism is another factor, which creates conflicts in a multi-racial society. These conflicts and divisions between people is further increased by politicians who practice racial and ethnic politics, only to obtain votes. Fanaticism also encourages people in becoming racist which then leads to intolerance and misunderstandings. Not to mention that sometimes some religions in some societies get stereotyped in an insulting way, which creates clashes between two cultures or more . To conclude I will say that peace remains very fragile, it can break at any time. So we should not let anyone gamble with it. We should neither allow ourselves to be manipulated by the governments nor the people in power.

Polluting Planet Earth essays

Polluting Planet Earth essays Why is pollution taking place? For a long time humans have been carelessly polluting the planet on which they live. Pollution is the introduction of contaminants into the natural environment that causes adverse change. The three major places pollution occurs are in the water, air, and on land. Water pollution is one of the biggest problems the world is facing with tremendous impact to the life of the human race. Water pollution is the contamination of water bodies such as lakes, rivers, oceans, and groundwaters caused by human activities. One major cause of water pollution is oil spills. In March of 1989 at Prince William Sound in Alaska, the Exxon Valdez oil spill occurred. The drivers of the Exxon Valdez noticed icebergs in their planned route. Instead of trying to weave through the icebergs, they decided to go into another direction. While Exxon was on their new route, the oil tanker hit Bligh Reef in shallow land. The Exxon Valdez spilled approximately 10.9 million gallons of oil. The oil impacted over 1,100 miles of non-continuous coastlines in Alaska and covered over 11,000 square miles of the ocean. This oils spill killed hundreds of thousands of birds, fish, and animals immediately. The Exxon Valdez oil spill is considered one of the worst human caused marine environmental disasters ever to occur. Years later scientists have noticed higher death rates among sea otters and some other species by the Exxon Valdez oil spill. Air pollution is the introduction into the atmosphere of chemical particles or biological materials. Although air pollution comes from many sources; The Great Smog in 1952 is one of the worst man made air pollution disasters that occurred. In London, The Great Smog was caused by punishing alignment of weather patterns and coal pollution. At this time the city was pockmarked with factories and power plants that incinerated thousands of tons of carbon into the atmosphere. Also because of such a col...

Dreams of Aviation essays

Dreams of Aviation essays Ever since I was just a youngster I have always had a fascination with airplanes. When I took my first trip on an airplane I was really uneasy about it. Then they brought me into the cockpit and let me see all the instruments and we talked about how planes worked. My fears all turned into fascinations and I realized how relaxing being in the air really was. After that I was almost sure that I wanted to get involved with planes. I found out about a program that could help me become more involved with planes and maybe help me get a career in an aviation field of work. The program I got into is called Civil Air Patrol. Civil Air Patrol (CAP) is an Air Force auxiliary that carries out non-combat missions on behalf of the U.S Air force. The average age of members in my squadron is 15. The group has grown from 14 enrollees last year to 20 directly after the 9-11 disaster. The program teaches Aerospace, leadership, and general skills necessary in emergency situation. For example, the CAP is responsible for most search and rescue mission in the United States. We learn skills in mock missions called SAREXs. (Search and Rescue Excercises) I joined CAP because I wanted to develop personal discipline. CAP allows me to receive as well practice personal discipline. I earn medals when I complete assignments and tests. These medals prove that I have completed the basic skills needed to attempt more advanced aviation training programs in the near future. The program has helped improved my self-esteem and I know that I am a part of a valued team in my community. I also joined because someday I aspire to be a pilot with my own charter airplane company. In the future, joining the Air Force could help me by allowing me a chance to further my knowledge of aircraft and also experience aircraft first hand, and also help me earn flight hours. The Air Force would be a benefit to me because I would be around many others with s ...