Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 words

Organisation Promotion Plan - Essay Example Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective. The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical r epresentations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012). In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part of the stakeholder towards the need to mitigate and reduce conflict management, the end consumer will be fully cognizant of the fact that immediate action needed to be taken and the product/service integrated with in order to reduce the ultimate threat that this poses (Goldsmith & Amir, 2010). Similarly, with regards to the time frames and ultimate risk that this particular strategy entails, it must be understood that no particular promotion plan can realize success in a rapid period of time. Rather, a level of patience and exp ectation of the amount of time that it can take before this particular approach begins to return a profit must be engaged upon all stakeholders within the firm in question (Ailawadi et al., 2006). One of the necessary risks that exist with respect to the means by which the product to be integrated is of course the overall activity that the economy may take between now and the time in which the product is fully represented the consumer. Naturally, if the economy begins to worsen, services such as conflict management solutions, will necessarily not be as attractive or deemed as useful to a mere form of survival. Finally, with respect to why the consumer should buy this particular service as compared to the litany of others that are on the market, a sustained level of discussion should be provided with regards to the promotional and advertising material with respect to the ultimate level of experience and expertise that this particu

Patties Food Ltd Essay Example for Free

Patties Food Ltd Essay A  leading manufacturer in Australia Industry: branded frozen food industry Major supplier and marketer of frozen savoury, dessert and fruit products. It has some iconic Australia brands in each of these product categories. the largest pie company in Australia Products: frozen savoury products: meat pies, sausage rolls, cheese and spinach rolls, pasties and quiches. Well-known frozen savoury brands: Herbert Adams, Four’N Twenty, Snowy River and Wedgewood. dessert products: fruit pies, waffles, crumbles and crepes. fruit products: frozen whole fruits (e. g. herries, strawberries, cranberries and raspberries) processed fruit products (e. g. fruit smoothies that are cubes of frozen concentrated fruit which can be added to milk by the consumer to create a drink). Well-known dessert and fruit product brands: Creative Gourmet, Nanna’s and Chef’s Pride. Growth History: a small cake shop in the Victorian country town of Lakes Entrance (origins back 50 years). then purchased in 1966 by the Rijs family extended into pies and bread rolls continued to grow (through acquisition product development) Subsequently refocused around frozen savoury, dessert fruit products Listed on the ASX in 2006. Stakeholders: 2 members of Rijs family involved as board members. Shareholders Customers: retailers (e. g. supermarkets) foodservice outlets (e. g. sporting venues or cafes). Not direct consumers. 2 main distribution: In-Home [retailers where products are bought for home consumption] Out-of-Home [foodservice outlets where products are bought ready for consumption]. lt; 1% sales coming from exports, despite moves to enter the US market with its Four’N Twenty products. Developed halal products in its Four’N Twenty range with the intention of growing sales in Asia. Its headquarters production facilities are in Bairnsdale, Victoria. A PFL’s strategic framework PhasesBuild the baseDevelop and growExpand and extend Outcomes†¢ Low costs †¢ High customer service levels †¢ Defend the core †¢ Category leadership†¢ New products †¢ Extra ranging †¢ Extra distribution †¢ More customers†¢ New channels †¢ New regions †¢ New categories †¢ New sub-business Executive leadership team focused effort on the ‘Build the Base’ phase of our strategic plan, relentless drive to build revenue reduce factory conversion costs Result: -improved trading Rebuilt market share in In-Home savoury category(important) Result: revenue increasing well over the category growth. Our strong relationships with the major supermarkets Result: enabled Patties’ brands to strengthen as market leaders. Strategic intent of increasing our mix of revenue towards foodservice other non-grocery channels [products sold through the Out-of-Home market]. Result: Out-of-Home revenue increased to another record level Sales management restructured with a new Head of Sales (Tim Peters ex Fonterra) joining the business. Investment in sales resources in all regions of Australia ensures we have a truly national representation. New products, across all channels Result: increased sales Exceptional technical expertise (due to well experienced Rijs Family) Result: enabled the new products to be launched with rapid entry to market New Four’N Twenty legendary Angus range developed and taken to commercialization stage during the year with the successful launch in June 2010. We expect this range to provide further growth in the near term. Increased marketing for the premium range of Herbert Adams savoury products. significant lift in sales in both In-Home and Out-of-Home channels achieved from the new TV commercial and consumer promotion celebrating Herbert Adams 100 years. Four’N Twenty brand increased exposure with the sponsorship of the AFL [national league] All Australian Football team. This initiative, and the successful tendering of a number of additional stadium supply rights, provided good growth in our core pie range and confirmed Four’N Twenty’s close connection with football in Australia. Patties Foods now has exclusive supply rights at most football stadia in Australia. Desserts business continues to grow with Nanna’s and Creative Gourmet brands retaining market leadership. lowered cost base and ensured the Creative Gourmet business can remain competitive in a very competitive market. (closed and relocated the frozen fruit packing operation from Silverwater NSW to Bairnsdale [in Victoria] in Feb. ) Manufacturing efficiencies are a critical driver of profitability. increased the economies of scale from the investment in production capacity during the year, further developed our team based continuous improvement projects. Thus conversion costs continued to improve A critical factor in our short and long term strategic plans: to maintain and build the high performance culture of the company. Introduced a comprehensive incentive scheme across the business this year. 340 people received monetary incentives based on specific targeted key performance indicators across the business. Balance sheet has been strengthened by the strong cash flow from both the improved trading and focused working capital management. This provides an excellent foundation for growth. Recent developments Patties Foods wins Reliance contract for BP sites won a $4. m+ contract to supply its products to the 200 BP branded sites in the Reliance Petroleum Group. The convenience stores will stock exclusively Four’N Twenty and Herbert Adams products. In announcing the contract, Reliance commented, ‘Patties have proven they are best positioned to build our Pie Sausage Roll business through strong marketing activity, excellent cost price and most importantly, a good pie! ’ Patties Foods Head of Sales, Tim Peters, says the contract win confirms Patties Foods’ market leadership in the Petrol and Convenience Channel. Creative Gourmet targets ‘Smoothie’ market Creative Gourmet’s innovative new range of Smoothie CubesTM proving a big hit with consumers. Launched in March with a national Television commercial featuring food presenter Maeve O’Meara, the new frozen Smoothie CubesTM are available at all leading supermarkets. Desserts Marketing Manager, Jane Westney, describes Smoothie CubesTM as a ‘game changer’, set to revolutionise how Australians enjoy breakfast and snack-time. ‘Smoothie CubesTM fruit-packed frozen cubes for making delicious Smoothies in a moment. a product innovation rated extremely highly in market testing. We’re confident they’re set to change the way Australians enjoy breakfast and snack-time’, Ms Westney said. The innovative Smoothie CubesTM come in 4 great flavours, Strawberry, Berry Antioxidant, Breakfast and Tropical. Look out for them in your local Supermarket. Four’N Twenty rules—Home and Away Four’N Twenty extended its national marketing push into northern States with a 5-year sponsorship agreement with the Sydney Swans [football team]. Patties Foods GM Marketing, Mark Connolly said: Four’N Twenty achieved instant popularity with Sydney fans since becoming the pie of choice served at the SCG [sports stadium] last year. ‘Sydney fans have really taken to Four’N Twenty at the footy and we’re delighted to be partnering with the Swans through this sponsorship—not only at the SCG, but by focusing on their positive community program.

Family Travel and Tours Company Analysis

Family Travel and Tours Company Analysis SECTION ONE Family Travel and Tours has specialised in affordable, inclusive summer and winter sun travel packages for nearly forty years. The two base of our travel offerings have been price and predictability. Our prices were highly competitive, although they are less so now, and our customers want to know ahead of time exactly what they can expect from their travel experience. However, changes in the tourism market have caused our sales to stagnate, and we currently have zero growth in our customer numbers and fewer repeat customers. Although according to the National Travel Survey, the number of tourists taking inclusive packages have increased significantly in the past twenty years, so has the number of outlets through which customers can purchase their holiday travel (Shaw and Williams 2004). The primary reason for our lack of growth is this increased competition. In price, we have been adversely affected by a sharp increase in the number of discount travel companies available to price-conscious consumers, particularly over the internet. Whereas we once had only competition from a limited number of local agencies, some of those who would have been our customer base are beginning to experiment with online bookings. This opens our market up not only to other UK competitors, but also to agencies from other countries. For example, the American company Cheap Tickets offers international flights, tours and cruises at highly competitive rates. One has only to run a simple search under â€Å"discount travel packages† to reveal literally hundreds of competitors where our customers could take their holiday spend. Many of these competitors also do not maintain brick-and-mortar branches, allowing them to offer even more competitive prices as they have lower overhead costs. Additionally, each year as a greater percentage of the population becomes comfortable purchasing over the computer and more and more people try out online spending, FTTs competitiveness on the basis of price is reduced. Customers are also finding they can create their own packages, as they can now research hotels, transport and activities online and make their own reservations for all of them. More family-oriented travel destinations are also now providing inclusive packages on their own, and are able to offer these through online marketing. Whereas once our contacts with local travel companies allowed us to provide all-inclusive packages available to the consumer only through a travel agency, now there are a number of places the typical traveler can book their desired holiday. For example, Disneyland Paris has its own hotels, restaurants and transportation. As such it can market directly to the customer without need of a middle-man travel agency. Many other popular family tourist destinations have similar offerings. Cruises are another all-inclusive alternative that can now be booked directly without use of a travel agency. We have not reacted quickly or substantially enough changes in the market and in customers themselves, leaving us in a vulnerable position. FTT therefore needs to make changes to its products and marketing strategies quickly to retain its market position in the future. SECTION TWO FTT has benefited from catering to two distinct customer groups, although both on the basis of predictability and price. During the winter period, FTTs customer base tends to be older people escaping the winter cold. The repeat business in this niche is substantial and breaks down further into two groups. The first wants to return to the same location each year, often even requesting the same room. The second group prefers packaged tours, typically taking a tour of a different location each year. Both highly value predictability; that is, they want to eat the foods they are used to and stay inside their comfort zone even when traveling, rather than experience any kind of local culture. They also want to know when booking the details of their holiday, such as daily schedules, and want to spend their winter holiday in warm, sunny locations. This customer group has shown less stagnation, as the increase in competitors from online travel brokers has not penetrated this market group subst antially as of yet. It is likely that it will in the near future, however, particularly as the computer-friendly segment of the population expands and ages. Summer customers are typically middle-class families looking for a convenient and affordable holiday experience. They also want to know ahead of time the details of their holiday, but more to ensure activities and proper accommodations are available for their children than for any deep-seeded need for sameness. Destinations with child-friendly attractions such as beaches and theme parks are foundational in sales to this group. This segment of our customer base has suffered the most from increased competition. Where we or agencies like FTT were once the only place families could go to have their entire travel needs satisfied, online travel agencies and the attractions themselves are now providing equally planned holidays at prices at or below ours. As we examine what changes need to be made, it is helpful to consider tourist motivation from both reductionist and structuralist perspectives regarding our stagnant customer base. Reductionism views tourist motivation as â€Å"a tension between the search for the new or novel experience and the requirement for some degree of familiarity† (Shaw and Williams 2004, 140). This is true of both winter and summer customers. They wish to experience a holiday outside their current existence whilst maintaining a predictability that will allow them, whether older people or children, to be sure of a certain level of comfortability. It is unlikely that we will be able to compete strictly on price, as was the case many times in the past. Therefore expanding the balance of novelty and predictability in our current products is likely to be our strongest marketing asset for future growth. The question then becomes how to address these customer motivations in the changing and more competitive market. SECTION THREE Todays postmodern society is now consumer led, with the consumer dictating the location and activities they expect rather than simply choosing from a limited assortment of package options (Sharpley 2003). Customers can now choose not only travel options we have available, but also those provided by remote travel operators and attractions themselves. Further, customers are more and more likely to create their own travel packages, as they now have access to information on local attractions, lodging and transport for a given area. Their expectations are higher as far as flexibility and options are concerned, making it more difficult for FTT to plan or provide all-inclusive packages, particularly at any significant reduction in price. In addition, as the divide between work and leisure has been reduced, and recreational avenues are more available throughout the year, the novelty of taking the family to the beach or theme park has diminished. Consumers are more likely to seek a holiday experience that allows them to escape from their day-to-day reality rather than simply play instead of work (Sharpley 2003). Todays mass tourist â€Å"desires to be in a place which is both real and yet fantastic at the same time, and to encounter people who are both authentically other yet also fun and fictional† (Coleman and Crang 2002, 157). As such, our customers are beginning to demand travel packages that go beyond simply being at the beach or a certain location, but also offer some type of fantasy or adventurous opportunity. The immediate gratification and visually-based information preferences of the postmodern society also lend themselves strongly to the convenience of internet booking provided by our competitors (Sharpley 2003). Now customers can actually see the room where they will stay, satisfying their predictability needs, yet independently reserve it in an instant, with the simple click of a mouse. The entire transaction is charged effortlessly to their credit card, almost making it seem as though the holiday was free. This signals a change in our customer, especially those in the summer/family group. Whilst they still have a need for predictability so they can plan for their children and the children feel comfortable, there is an increased desire for new experiences, visually-based marketing, and easy, quick booking. SECTION FOUR One difficulty we are currently experiencing is the change in customers perceptions of our services and their attributes, an event common over time in service-based sectors (Palmer 1994). Whilst they are still strongly motivated by predictability, they seek at the same time authenticity in their holiday experience. Authenticity can be viewed from the perspective of the place visited, or from the perspective of the tourist doing the visiting. According to Handler and Saxton, the meaning of the term authenticity â€Å"refers to experiences through which tourists feel themselves to be in touch with both the real world and their real selves† (Shaw and Williams 2004). There are three kinds of authenticity in the tourist experience. Two, objective and constructive authenticity, are object-related. The third, activity-related authenticity, â€Å"refers to a state of being that is to be activated by tourist activities† (Shaw and Williams 2004). It is that place where â€Å"one is true to oneself† (Shaw and Williams 2004). For example, beach holidays may be seen as providing a relaxed, playful environment where people can be their true selves like they were as children, without the sometimes-false pretenses maintained at work or in the community. As our world becomes increasingly more connected, a certain homogeneity is affecting the authenticity of place. McDonalds restaurants provide an example. Although there is some regional adaptation (one can order wine in France or get kosher sandwiches in Israel), the chains product mix of a hamburger, fries, and a coke is constant throughout its restaurants in over 100 countries (Vignali 2001). Every time a Tesco moves into a town, a number of the areas local merchants are likely to go out of business, reducing the regional differences of that area as opposed to the rest of the country. Shaw and Williams (2004) report â€Å"Boorstin saw mass tourism producing a homogenization and standardization of the tourist experience through the commodification of culture† (135). The â€Å"developing global culture of tourism accepts anything or any place being produced and reproduced, moved and recontextualised in any place whatsoever this process marks the proliferation and increased co nsumption of experiences† that are depthless simulations, separated from tradition and history (Coleman and Crang 2002, 156). This makes it harder for FTT to provide unique travel packages. SECTION FIVE FTT needs to meet these changes in society and in the level of competition head on, addressing issues related to both our products and our target markets. First, we need to stop viewing the internet as our completion and begin to view it as a means of increasing our customer base. Although we have a website, it is not as user friendly as it could be, and does not offer a wide range of holidays. We could expand our travel product available online. Instead of simply listing our set packages with prices, as our current website offers, we could experiment with creating an a la carte method of creating packages. With the correct software, this would be possible to do completely online, and agents wanting to make a booking could even use the same online system when dealing with customers. In this scenario, a customer could access our website and choose the components of their holiday, appealing simultaneously to the postmodern desire for novelty and our established customer need for predic tability. For example, one family may want to have a less expensive lodging but hire a larger car. They would be able to do this on the website, and after all their bookings would have created their own package, as inclusive as they desire. This would also provide a price incentive as customers could pay for only the level of or types of provision they really desire. In addition to increasing the number of customers purchasing holidays from us, such flexibility and convenience in booking is also likely to increase the spend of our existing customer base. Whereas once one of our established customers might use us only for holiday travel, a convenient website might also lead to other bookings by the same customer, such as business travel, expanding our product base. We would also be able to attract more customers from outside the UK, or from areas inside the country where we do not have strong branch presence. We also need to change the product mix of our fixed-package offerings to include more novelty and fantasy. For example, we might add adventure activities to a beach holiday in such a way that they meet the safety needs of parents. Including water-skiing lessons as part of a beach holiday provides some adventure, but because it includes instruction and a supervised environment it retains the safety and predictability our customers value. The entire family can together enter into an activity outside their normal circumstances. For our winter/older customer group, changing the type of tour or travel available would probably not be popular, but adding additional and more adventuresome locations where a level of comfort and predictability could be guaranteed would be advantageous. For example, as Turkey seeks entrance into the European Union, it has become a country more open to tourism, providing a wealth of new places for tours, and usually at competitive prices. Increased availability and reduced price of air travel also now allow us to offer tours farther abroad, and we need to look into areas of the world such as India and Mexico, which were typically too far and too costly to be considered by our customers for a holiday. We would need to work closely with local lodging, transport and other providers to ensure the level of comfort our customers require, but these locations provide an opportunity to introduce adventure and fantasy in an appealing way to our older customer group. FTT should also expand our marketing via the internet, particularly to repeat customers and potential customers who have already initiated contact with us, such as those who stop by a branch to discuss travel options, but do not purchase right away. Email is a simple and extremely inexpensive way to contact customers with various offerings. This would also allow us to increase our target markets. For example, the UK Tourism Survey shows that an increasing number of young working-class families are taking holiday abroad. As younger people are more likely to have computer access and be knowledgeable in computer operation, it figures that this is a potential market where FTT may increase market share. Working class families without computers could still be included in the target market, but through other means of penetration. Over forty million loyalty cards were in circulation in the UK in 1999, and that number has undoubtedly increased substantially since (Evans 1999). Most cost-conscious Brits now have several such cards, and those motivated by price are particularly keen on using them. Partnering with several major cards could not only increase our visibility and presence, but attract customers that might not consider holiday travel. For example, we could offer a discounted package as a reward for points earned by a major loyalty card scheme, such as Tesco. Alternatively, we could join the scheme itself and offer points for a customers spend with us. In any case, being included in a scheme with extensive emails, newspaper inserts, and other advertising would reach cost-conscious consumers, a characteristic of our traditional customer base, who might not have considered package holidays before. We may also attract those who had purchased their packages elsewhere, at least to the point that they might inquire about our offerings, either in person or online. Some in this market will be surprised at the affordability of many packages. It is also likely that since customers attracted from this target market have never had a holiday abroad before, they would be nervous about both planning and going. As such they would find our servcies as a travel agency both convenient and comforting. Once they went once on a holiday package from us, we could make them part of our database, and provide various marketing endeavors to encourage their repeat patronage. The marketing changes discussed above give FTT the opportunity to once again dominate the travel package sector of our industry, to attract and retain customers from a wider customer base, and to ensure future growth and profitability. Our society is changing, but if we change with it we can continue for another forty years of travel excellence. REFERENCES Coleman, S. and Crang, M. (ed) (2002) Tourism: Between Place and Performance. Oxford: Berghahn. Evans, M. (1999) Loyalty schemes and the Orwellian Millennium. British Food Journal, 101(2): 132-147. Palmer, A. (1994) Principles of Service Marketing. London: McGraw-Hill. Sharpley, R. (2003) Tourism, Tourists and Society. Elm Publishing. Shaw, G. and Williams, A.M. (2004) Tourism, Tourists and Tourist Spaces. London: Sage. Vignali, C. (2001) McDonald’s: â€Å"think global, act local† the marketing mix. British Food Journal, 103(2): 97. WEBSITES www.cheaptickets.com www.cooptravelshop.co.uk www.expedia.co.uk www.gate1travel.com www.travelbag.co.uk

The Heart Essay -- Biology

â€Å"The heart† The Heart is a very important organ in the body. It is what keeps your blood flowing and your organs going. It is a tireless muscle that pumps more than two thousand gallons of blood every day. The blood that is pumped is filled with nutrition and oxygen (Colombo 7). It travels through out your body in less than sixty seconds. So it needs to be taken extra good care of. When abuse is put on the body, the heart’s performance is not at its best. The Heart is a major organ that needs loving and care. Everyone has only one and by abusing it, they are cutting their live span little by little. People can live their lives freely but how they choose to live them could be the difference between life and death. The heart is a pump with four chambers made of their own special muscle called cardiac muscle. Its interwoven muscle fibers enable the heart to contract or squeeze together automatically (Colombo 7). It’s about the same size of a fist and weighs some where around two hundred fifty to three hundred fifty grams (Marieb 432). The size of the heart depends on a person’s height and size. The heart wall is enclosed in three layers: superficial epicardium, middle epicardium, and deep epicardium. It is then enclosed in a double-walled sac called the Pericardium. The terms Systole and Diastole refer respectively and literally to the contraction and relaxation periods of heart activity (Marieb 432). While the doctor is taking a patient’s blood pressure, he listens for the contractions and relaxations of the heart. He also listens for them to make sure that they are going in a single rhythm, to make sure that there are no arrhythmias or complications. The heart muscle d oes not depend on the nervous system. If the nervous s... ... initiative to live longer by doing a few extra steps, or eating cheerios instead of a thick juicy donut. It may not seem like much but it is. The Heart is a major organ that needs loving and care. Everyone has only one and by abusing it, they are cutting their live span little by little. People can live their lives freely but how they choose to live them could be the difference between life and death. By eating healthy, exercising, people can live longer lives. People who smoke, drink, and don’t exercise normally have to look forward to a lot of testing such as: cat scans and x-rays. They get to go through surgeries, such as: Bypasses and stents. Eventually doctors can no longer do any more for them but place them on machines that will continue the heart’s job. Why not choose to live life to the fullest and take care of one of the body’s most important organs.

Advantages and Disadvantages of a Multi-Racial Society Essay

Nowadays 99% of the modern world countries have become a multiracial society, whether it is relative to their language, religion , culture, or traditions . Also universities , schools and other societies have become multiracial, it is not necessary for the whole country . And today with all aspects of economical, social and other types of growth , it is distinguishably linked to the globalization and the immigration of people to other countries, which has become more and more common . But can a multiracial community exist with no problems attached ? A multiracial society is very rich in culture heritage , where you get the opportunity to learn about other cultures. A multi-racial society is also a multi-linguist society so people living in such societies benefit from the richness of languages and are thus able to speak different languages , there is also a wide variety of traditions, customs and festivals that are being carried out in such countries. In addition with the fusion of cultures food becomes national, people are able to eat a wider variety of food, learning to prepare them in different ways, even celebrations of festivals become national. In addition a multi-racial society teaches people how to respect and understand the religion and cultures of others. Therefore this leads to tolerance. Moreover multi nationality makes the country more dynamic because there are people who come from different places and this can help to develop new ideas about how to make our lives better. In these multi-racial societies very often there are misunderstandings, which lead to conflict . Fanaticism is another factor, which creates conflicts in a multi-racial society. These conflicts and divisions between people is further increased by politicians who practice racial and ethnic politics, only to obtain votes. Fanaticism also encourages people in becoming racist which then leads to intolerance and misunderstandings. Not to mention that sometimes some religions in some societies get stereotyped in an insulting way, which creates clashes between two cultures or more . To conclude I will say that peace remains very fragile, it can break at any time. So we should not let anyone gamble with it. We should neither allow ourselves to be manipulated by the governments nor the people in power.

Polluting Planet Earth essays

Polluting Planet Earth essays Why is pollution taking place? For a long time humans have been carelessly polluting the planet on which they live. Pollution is the introduction of contaminants into the natural environment that causes adverse change. The three major places pollution occurs are in the water, air, and on land. Water pollution is one of the biggest problems the world is facing with tremendous impact to the life of the human race. Water pollution is the contamination of water bodies such as lakes, rivers, oceans, and groundwaters caused by human activities. One major cause of water pollution is oil spills. In March of 1989 at Prince William Sound in Alaska, the Exxon Valdez oil spill occurred. The drivers of the Exxon Valdez noticed icebergs in their planned route. Instead of trying to weave through the icebergs, they decided to go into another direction. While Exxon was on their new route, the oil tanker hit Bligh Reef in shallow land. The Exxon Valdez spilled approximately 10.9 million gallons of oil. The oil impacted over 1,100 miles of non-continuous coastlines in Alaska and covered over 11,000 square miles of the ocean. This oils spill killed hundreds of thousands of birds, fish, and animals immediately. The Exxon Valdez oil spill is considered one of the worst human caused marine environmental disasters ever to occur. Years later scientists have noticed higher death rates among sea otters and some other species by the Exxon Valdez oil spill. Air pollution is the introduction into the atmosphere of chemical particles or biological materials. Although air pollution comes from many sources; The Great Smog in 1952 is one of the worst man made air pollution disasters that occurred. In London, The Great Smog was caused by punishing alignment of weather patterns and coal pollution. At this time the city was pockmarked with factories and power plants that incinerated thousands of tons of carbon into the atmosphere. Also because of such a col...

Dreams of Aviation essays

Dreams of Aviation essays Ever since I was just a youngster I have always had a fascination with airplanes. When I took my first trip on an airplane I was really uneasy about it. Then they brought me into the cockpit and let me see all the instruments and we talked about how planes worked. My fears all turned into fascinations and I realized how relaxing being in the air really was. After that I was almost sure that I wanted to get involved with planes. I found out about a program that could help me become more involved with planes and maybe help me get a career in an aviation field of work. The program I got into is called Civil Air Patrol. Civil Air Patrol (CAP) is an Air Force auxiliary that carries out non-combat missions on behalf of the U.S Air force. The average age of members in my squadron is 15. The group has grown from 14 enrollees last year to 20 directly after the 9-11 disaster. The program teaches Aerospace, leadership, and general skills necessary in emergency situation. For example, the CAP is responsible for most search and rescue mission in the United States. We learn skills in mock missions called SAREXs. (Search and Rescue Excercises) I joined CAP because I wanted to develop personal discipline. CAP allows me to receive as well practice personal discipline. I earn medals when I complete assignments and tests. These medals prove that I have completed the basic skills needed to attempt more advanced aviation training programs in the near future. The program has helped improved my self-esteem and I know that I am a part of a valued team in my community. I also joined because someday I aspire to be a pilot with my own charter airplane company. In the future, joining the Air Force could help me by allowing me a chance to further my knowledge of aircraft and also experience aircraft first hand, and also help me earn flight hours. The Air Force would be a benefit to me because I would be around many others with s ...

Free Essays on Onegin

of good ... Free Essays on Onegin Free Essays on Onegin In the original â€Å"Eugene Onegin† was written in Russian by A.S. Pushkin. Pushkin was a famous Russian writer known for such novels as â€Å"Queen Of Spades†, â€Å"Belkin Tales†, â€Å"Eugene Onegin†, such poems as â€Å"Ruslan and Ludmila†, â€Å"Tzar Sultan†, and many others which greatly influenced the 19th century literature of the Russian culture. There were four translations during 125 years since Pushkin’s death. From the early age Pushkin lived in the highest Russian social and intellectual circles. He was educated in Tzarskoe selo where he was prepared to take on high responsibilities. Pushkin’s aristocratic background was reflected on Eugene Onegin. Just Onegin Pushkin was engaged in dancing, gambling and dueling. However, in the end of the first chapter, Pushkin pointed out that even though he applied some characteristics of his own to the Eugene’s character, Onegin was not drawn from Pushkinâ€⠄¢s self. They are two different individuals that should not be compared. In the first chapter, Onegin was taking care of his sick uncle, who was at the death’s door. He set next to his bed every day and night, brought him medicine, spoke to him and just made him feel better. Onegin soon left his home and went to Saint Peterburg. In the city Onegin began to party, went to theaters, balls and lived his life in his pleasure. Throughout the whole chapter, everybody around thought very well of Onegin and respected him. He seemed intelligent, smart and delicate. Many women were interested in Eugene, many admired him. He liked to capture women’s attention and liked to be noticed. He delicately flirted with women making them smile. However, for Eugene, women’s attention and admiration was only a game, and all of them were short, by passing romances. In the end of the first chapter, Onegin get’s an epistle from his home which says that his uncle is dying and wants to say his last words of good ...

How is Walmart effecting our economy Essay Example | Topics and Well Written Essays - 500 words

How is Walmart effecting our economy - Essay Example Additionally, Wal-Mart has a tendency of providing a wide range of products for its consumers especially in the rural areas according to Hicks (2007). This is especially true of supercenters which sell products ranging from garments, cuisine, and hardware to optical services. The lower prices and the high accessibility to products in one area offers direct benefits to local consumers economically. The magnitude of the benefits varies with different regions depending on how the prices are low, and the distance the consumers have to travel in order to access the wide array of goods. The fact that Wal-Mart can trade its products at cheaper prices than other retailers provides an intense risk to the feasibility of other retailers near them. In most cases, the newly established retailers are forced to close or downsize their business when Wal-Mart opens a new branch in that region. This is because the number of their customers tends to decline as they shift to Wal-Mart. Other businesses providing products and services not offered by Wal-Mart tend to benefit due to the proximity with Wal-Mart which attracts many customers as suggested by Anderson (2011). These include businesses providing home furnishings and some foodstuff. Nevertheless, despite the positive effect, Wal-Mart as a whole has depressing impact on the operation of other local retail outlets. A typical Wal-Mart store employs around150 to 350 workers while a supercenter employs around500 employees. However, most of these workers are employed on part time basis. In evaluating the overall effects of Wal-Mart, the new jobs need to be balanced against jobs lost by the competing businesses. Moreover, with Wal-Mart’s extremely centralized supply-chain management, wholesalers and distributors at the local level are likely to experience breakdown on the demand of their services according to Renkow (2005). A good example of the general adjustments arising in the local job market as a

PURE Essay Example | Topics and Well Written Essays - 1250 words

PURE - Essay Example Even demand was increasing for raw foods, those that were thermally processed at 120 degrees, which is representative of the planet’s ambient temperature, which was said to aid in digestion, sustain natural healthy bacteria levels, and ensure maximum nutritional content. The main objective was to establish an eatery that would have market-centric relevance, especially in relation to food availability on the menu and the internal decor. Utilizing a naturalistic environment consisting of woods, natural greenery, and a variety of displayed vegan and raw products, Graham and Buob wanted to create legitimate relationships with customers that valued these naturalistic elements supported through knowledge exchanges with consumers in an eco-sustainable environment. By promoting an environment where vegan and natural foods consumption lifestyles could merge with ownership and staff, the objective was to create a revolutionary type of restaurant that could cater to this expanding market niche. The Main Problems at Pure Problems with the foods regulatory environment posed reputational risks for the variety of products that were procured by Pure. The United States Department of Agriculture allowed or five percent of an organic product’s attributes to contain non-organic materials. ... This meant that Pure might not be able to promote products to a holistic niche market since they maintained no control over procurement regulations and would likely not gain the attention of mainstream consumers either. Pure also had to promote a higher pricing model due to the high costs of procurement for organic and vegan products along the supply chain. Mainstream consumers were more attracted to fast food products and packaged/processed foods due to their lower pricing structure. The competitive environment provides many different lower-priced restaurants which would be a hindrance in attempting to appeal to the price-sensitive consumer market segments. Coupled with a mainstream sentiment that vegan and organic products are tasteless and boring related to flavor, it would be very difficult for Pure to attempt to market to the majority of consumer segments, thus being forced to cater to only the niche market segments that legitimately valued natural foods. Furthermore, the growth of availability of organic products at regional grocery stores represented a credible threat of substitutes on the market. Pure was unsure about how the ownership would effectively promote the motivation for dining out to consume natural products when grocery stores made these products widely available, especially important in a market with only 17,000 residents making an average of just under $22,000 annually; below the provincial earnings average. A market environment that is limited in terms of available consumers with legitimate resource restrictions posed a significant threat to the high price model necessary for Pure to remain profitable. These restrictions, coupled with the cultural characteristics in Collingwood to enjoy recreational activities that made

Components of a nutritional assessment Essay Example | Topics and Well Written Essays - 250 words

Components of a nutritional assessment - Essay Example In biochemical analysis, blood, urine, stool, and hair are analyzed in a laboratory. In clinical analysis, an individuals medical history information is assessed and a physical examination conducted to determine nutritional needs. Dietary data is collected through asking an individual to recall what he or she has eaten for the past twenty-four hours, or otherwise the individual is asked to fill a food frequency questionnaire (Johnstone, 2006). Each stage of development has unique nutritional needs. According to Jarvis (2012), it is imperative to breastfeed a newborn exclusively for the first six months as breast milk contains sufficient nutrients necessary for normal growth and development for an infant. Adolescence is a period of rapid growth hence adolescents have high nutritional needs. Therefore, they need increased intake of carbohydrates, proteins, vitamins, and minerals to support their rapid development (Jarvis, 2012). During middle adulthood, growth and development ceases. At this stage nutrients are mainly used for maintenance and repair hence energy giving foods should be reduced, calcium levels increased as there is a decrease in bone mass, and iron needs remain high for women to compensate for losses during menstruation (Jarvis, 2012). For the elderly, calcium and vitamin D needs remain high for maintenance of bone health, energy giving foods decreased due to reduced activity, and salts and fatty intake shoul d be reduced (Jarvis, 2012). As mentioned earlier, females require more iron to compensate for losses during menstruation. Men have larger bodies in terms of height, weight, and muscle hence require more energy. Additionally, men are more active than female hence require more energy. Daily nutrient intake for adult females are 2000 k/cal while that of men is 2800 k/cal (Jarvis, 2012). Johnstone, C. (2006). Nurses role in nutritional assessment and screening-part one of a two- part series. Nursing Times, 102(49): 28.

Whether the rise of China is a threat to Asian stability Essay

Whether the rise of China is a threat to Asian stability - Essay Example command of indicators that not only include measurable wealth (GDP) and military spending, but a host of factors that basically defines a state’s reflective position beyond its borders. That the Asia-Pacific is undergoing tectonic shifts in terms of the elements of hard power in now a forgone conclusion; China overtook Japan in 2010 to become Asia’s largest economy, only second to the United States globally in terms of gross domestic product (GDP), and in the process, taking advantage of the latters’ woes in the wake of a deadly financial crisis to extend its influence in the neighboring nations’ growth momentum. The increasing influence of China in this region, not to mention its strategic positioning as a major international actor, coupled with its gradual move towards greater power status, a puzzle widely theorized as the â€Å"China Threat† with uncertain predictions, none of which has ever materialized, forms the basis of response herein. All nations pursue their interests of security and prosperity within a context of political diplomacy that ropes in economic, and, if need be, military forces as directed by a history that underpins national ethos and the existing relationships with states in question (Lemke, Douglas, and Suzanne Warner 237). In the mix between the national ethos and political history are the personalities of leaders in power and their respective abilities to further the two elements to certain commensurate heights. As the adage goes, nations only have permanent interests. Accordingly, friendly nations may turn hostile to a neighbor with weird interests, bringing together former enemies to secure a common interest; a grim picture captured in literary analysis in the context of an increasingly influential China in the Asian power politics during the past quarter century (Kaplan 3). Indeed as expected, the collapse of the Soviet Empire, marking the end of the cold war, heralded an era of fractured glo bal power structure, hitherto

Dance Paper Essay Example | Topics and Well Written Essays - 500 words

Dance Paper - Essay Example ce also occurs in various forms like the jazz walk, the toe rise, the pirouettes, the ball change, the pivot step, and the contraction, which is characterized by a contracted torso, a back curved outward and the pelvis pulled forward. Jazz dance occurs in repetitive forms characterized by syncopated rhythm, or an interruption of the regular dance rhythm, which is characteristic of the rebellious character and distinct identity of jazz dance (Feliksdal, 2004). Overall, the elements of jazz dance help to create a type of dance that is full of energy and at the same time revealing the themes of surprise and rebellion through its syncopated rhythm. On the other hand, ice dancing, is made up of the long, short, continuous and tranverse axes. The continuous axis is the most important as this is the â€Å"imaginary line running around the ice surface that serves as the basis for the dance pattern,† and which are joined at each end by a semi-circle (General Terminology, 2012). This is the strict path of the ice dance. The forms are creative but formally and gracefully executed. These include the lifts where the man will hold the lady high and in a creative manner. There are also spins, where the couple or the lady rotates at least three revolutions and changes feet positions. Moreover, there are twizzles, where the ice dancers turn at least four revolutions while moving across the ice (Farris, 2012). These forms then repeat in several patterns. Original steppings as well as positions and timings may be set but the dancing couple may modify the spins, lifts and twizzles, and may modify the starting positions or location of t he dance relative to the axis (General Terminology, 2012). Overall, the elements of the ice dance help each other create a dance of numerous creative and graceful moves but with strict discipline. When it comes to the general characteristic of the dance, modern dance usually focuses on the â€Å"natural and spontaneous or uninhibited,† which means that

Case Study of Marketing Christmas Essay Example | Topics and Well Written Essays - 2000 words

Case Study of Marketing Christmas - Essay Example The management styles and thought processes of the prevailing business organisations has led to major improvements in the business activities and hence, the scope of business opportunities has multiplied. Moreover, the free trade policies have further encouraged the business organisations to enter into new markets with greater opportunities as the regional trade alliances became an integral part of the economic growth oriented strategy (Parker, 2005, p.303). With these developments, many new business concepts, theories and model have evolved and business organisations are using these concepts for better business managements. Business organisations have realized that there is very close relationship between the business activities and various aspects of society and culture. The social and cultural aspects offer major business opportunities and the business organisations are using their strategic moves to identify and cater to these opportunities (Carroll and Buchholtz, 2008, p. 349). For example, Christmas celebration in the Western countries offers greater business opportunities to the Chinese economy as the manufacturers from China produce and export low cost Christmas gifts, cards to the European markets. In this process, the business organisations are also exposed to multiple risk factors that may bring fatal consequences to a business. However, the emergence of the contemporary business and marketing theories has facilitated better techniques to counter these risks. Christmas as the ‘grand celebration of consumption’ Christmas celebrations are today driven by the marketing strategies of the sellers of Christmas products. Business houses aim to create the ‘air of celebration’ and create a festive atmosphere which drives the customer to jump start the festive bandwagon. Marketers consider the festive seasons as an opportunity where they can employ marketing strategies to double and treble their sales as compared to that in a normal y ear. Very often, New Year and Christmas sales accounts for more than half of the sales in other years. Marketers exploit this opportunity by tempting the customers to buy festive products. As demonstrated by Belk and Bryce (1993), Christmas is nothing but a â€Å"grand celebration of consumption† (Belk & Bryce, 1993), where consumers flock to the markets for products which they actually do not need. Based on their observation, it can be said that the trend of shopping has undergone a drastic change over the years. They have also claimed that today ‘Christmas shopping increasingly reflects the search for the disintegrated self while it decreasingly reflects the celebration of home and family† (Belk & Bryce, 1993). Belk and Bryce have explained this in terms of materialism, which is a complex and multifaceted concept and has been popularised through the media. This happened in response to America’s preoccupation with the consumer goods and materialism. Severa l studies have been undertaken with regard to materialism. Inglehart has put forward that materialism demonstrates itself through the extent to which social groups or nations emphasise on the value involving material things or objects. Influenced by the needs hierarchy presented by Maslow, he proposed that the western world has been able to satisfy majority of human’s needs and requirements involving material

Whether the rise of China is a threat to Asian stability Essay

Whether the rise of China is a threat to Asian stability - Essay Example command of indicators that not only include measurable wealth (GDP) and military spending, but a host of factors that basically defines a state’s reflective position beyond its borders. That the Asia-Pacific is undergoing tectonic shifts in terms of the elements of hard power in now a forgone conclusion; China overtook Japan in 2010 to become Asia’s largest economy, only second to the United States globally in terms of gross domestic product (GDP), and in the process, taking advantage of the latters’ woes in the wake of a deadly financial crisis to extend its influence in the neighboring nations’ growth momentum. The increasing influence of China in this region, not to mention its strategic positioning as a major international actor, coupled with its gradual move towards greater power status, a puzzle widely theorized as the â€Å"China Threat† with uncertain predictions, none of which has ever materialized, forms the basis of response herein. All nations pursue their interests of security and prosperity within a context of political diplomacy that ropes in economic, and, if need be, military forces as directed by a history that underpins national ethos and the existing relationships with states in question (Lemke, Douglas, and Suzanne Warner 237). In the mix between the national ethos and political history are the personalities of leaders in power and their respective abilities to further the two elements to certain commensurate heights. As the adage goes, nations only have permanent interests. Accordingly, friendly nations may turn hostile to a neighbor with weird interests, bringing together former enemies to secure a common interest; a grim picture captured in literary analysis in the context of an increasingly influential China in the Asian power politics during the past quarter century (Kaplan 3). Indeed as expected, the collapse of the Soviet Empire, marking the end of the cold war, heralded an era of fractured glo bal power structure, hitherto

Case Study of Marketing Christmas Essay Example | Topics and Well Written Essays - 2000 words

Case Study of Marketing Christmas - Essay Example The management styles and thought processes of the prevailing business organisations has led to major improvements in the business activities and hence, the scope of business opportunities has multiplied. Moreover, the free trade policies have further encouraged the business organisations to enter into new markets with greater opportunities as the regional trade alliances became an integral part of the economic growth oriented strategy (Parker, 2005, p.303). With these developments, many new business concepts, theories and model have evolved and business organisations are using these concepts for better business managements. Business organisations have realized that there is very close relationship between the business activities and various aspects of society and culture. The social and cultural aspects offer major business opportunities and the business organisations are using their strategic moves to identify and cater to these opportunities (Carroll and Buchholtz, 2008, p. 349). For example, Christmas celebration in the Western countries offers greater business opportunities to the Chinese economy as the manufacturers from China produce and export low cost Christmas gifts, cards to the European markets. In this process, the business organisations are also exposed to multiple risk factors that may bring fatal consequences to a business. However, the emergence of the contemporary business and marketing theories has facilitated better techniques to counter these risks. Christmas as the ‘grand celebration of consumption’ Christmas celebrations are today driven by the marketing strategies of the sellers of Christmas products. Business houses aim to create the ‘air of celebration’ and create a festive atmosphere which drives the customer to jump start the festive bandwagon. Marketers consider the festive seasons as an opportunity where they can employ marketing strategies to double and treble their sales as compared to that in a normal y ear. Very often, New Year and Christmas sales accounts for more than half of the sales in other years. Marketers exploit this opportunity by tempting the customers to buy festive products. As demonstrated by Belk and Bryce (1993), Christmas is nothing but a â€Å"grand celebration of consumption† (Belk & Bryce, 1993), where consumers flock to the markets for products which they actually do not need. Based on their observation, it can be said that the trend of shopping has undergone a drastic change over the years. They have also claimed that today ‘Christmas shopping increasingly reflects the search for the disintegrated self while it decreasingly reflects the celebration of home and family† (Belk & Bryce, 1993). Belk and Bryce have explained this in terms of materialism, which is a complex and multifaceted concept and has been popularised through the media. This happened in response to America’s preoccupation with the consumer goods and materialism. Severa l studies have been undertaken with regard to materialism. Inglehart has put forward that materialism demonstrates itself through the extent to which social groups or nations emphasise on the value involving material things or objects. Influenced by the needs hierarchy presented by Maslow, he proposed that the western world has been able to satisfy majority of human’s needs and requirements involving material

A detective story written by Conan Doyle Essay Example for Free

A detective story written by Conan Doyle Essay Baskerville and his companions later on meet a friend, who tells the about a convicted murder called Seldon, escaping from prison and being loose upon the moor. Seldon is part of the atmosphere in Dartmoor. Seldon is described as being fiendish and having a heart full of malignancy, which links him to the Hound, a creature known to kill the Baskerville family. The hound is also loose in Dartmoor. The Hound and Seldon bring a menacing, and deadly atmosphere to Dartmoor. In the distance, clearly visible was a mounted soldier holding a rifle. The soldier is an example of the symbol used in the setting. Soldiers carrying rifles have connotations of dark, menace, and death. These descriptions together with the moor give a forbidding atmosphere, preparing readers for forthcoming, menacing events. Baskerville had travelled across Dartmoor, and now had an exterior view of Baskerville Hall. As he walked in he noticed the decaying gates made of granite. Granite has connotations of darkness, hard, and black, suggesting Baskerville has a dark decaying family. This is true, as he is the only Baskerville remaining. They later enter a tunnel, increasing the darkness of the atmosphere. The house glimmered like a ghost, suggests the supernatural, and death. This is symbolic for the death of those who lived in the house. The descriptive words dark veil, dull light, and black granite all indicate the darkness and gloominess of Baskerville Hall. This raises a sinister, forbidding, and menacing atmosphere. Baskerville adds to the frightening atmosphere by saying its enough to scare off a man. The walls of the rooms were made from age-blackened oak, which also suggests darkness, and adds to the menace of the atmosphere. Conan Doyle obviously intended the atmosphere of the book to be a menacing one, and he did an excellent job in my opinion. The excellent description of setting in his books is one of the reasons why his books are so popular.

Biography of Charles Darwin

Biography of Charles Darwin Charles Darwin and Anthropological Criminology Abstract: This paper highlights Charles Darwin’s life and the leading to his thought of the Evolutionary theory and how through his theory came multiple others that taught us about criminals and the particular archetype that is considered criminal by their looks as well as their personalities. On February 12, 1809, Charles Darwin was born. He was born in the west of England in Shrewsbury, Shropshire. His mother Susannah died when he was eight. His father, Robert, was a wealthy doctor. He went to the University of Edinburg to study medicine and then went to Cambridge. He was taught how to stuff birds and studied theology. He even thought about becoming a clergyman. During his study of theology, he began to collect beetles and become interested in entomology.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Darwin joined the crew of the H.M.S. Beagle as an unpaid assistant to the captain. This gave him an opportunity to study many species in South America. This journey lasted a total of five years. He studied oysters at the Cape Verde Islands, the tropical rain forests in modern-day Salvador, saw slave maltreatment in Brazil, and climbed the mountains in Chile. They also visited Peru, the Galapagos Islands, New Zealand, and Cocos Islands. John Gould gave a speech at a Zoological Society meeting. He said that all finches are categorized the same, but have adapted differently. This idea fueled Darwin’s theory of natural selection and evolution. He was also influenced by Thomas Malthus. This influenced the idea of survival of the fittest which he alluded too, but never actually wrote. Eventually, he collected all his thoughts into his book on the On the Origin of the Species by Means of Natural Selection, or the Preservation of Favored Races in the Struggle for Life. This book caused major protest. They were saying he was going against the Bible. The readers took one of his quotes and interpreted it differently. They blamed him for saying man evolved from apes. This statement directly goes against the Bible. Darwin was an influential part of the Enlightenment time period. The Enlightenment was a time of drastic change of politics, philosophy, science, and communication in the West. The people began to question the traditional ideas of the church. Richard Owen furthered the protest by condemning the book. Ernst Haeckel later brought the idea to Germany. Germany is where the idea of Social Darwinism began. Social Darwinism was an intellectual and social movement. It used Darwin’s ideas to explain the existing social order of society. This was a major influence in racial discrimination. This also changed the way of thinking. Before Darwin, the main belief was in God and the church. Now, many people began to question the church and conduct experiments as did Darwin. They looked at his idea of evolution. They saw that some species continuously adapted to survive while the others who didn’t became extinct. This new idea was completely different then everything coming from God.   At first, many theologians accepted his idea. The theologian said God created the world in â€Å"six days† and for the world to continue it must continuously grow. One theologian disagreed and said that Darwinism went against God. He said natural selection proposed threat to true divine teachings. Darwin never mentioned God. Therefore, his theories go against the Bible. They believe Darwin was trying to drive a wedge between religion and science. The Church condemned this book. The Churches leaders said it will lead you to atheism and immorality. Many creationists fought for equality between evolutionary science, Darwin’s theory, and creation science. Schools began to teach the evolutionary science. Creationists didn’t like this fact and to fight against it. They started to question many different parts of curriculum taught in biology. These antievolutionists would do anything to against Darwin. They created an intelligent design. This was made up of two principles. â€Å"First, within the natural world, and particularly within human beings, there are complex operations that cannot be explained through random adaptation or mutation. Second is the claim that if human beings found such complexity in other areas of human life, they would attribute it to a designer.† (Evolution and Religion) This proposal of intelligent design failed in court just as did scientific creationism. Darwinism didn’t just effect people and their faith. Degeneration was a major effect from his book. Survival of the fittest was interpreted completely differently than how he had written it. He had written it as more individualistic. He looked at human instincts, sympathies, and moral sentiments. He talked about social progress without the influence of the environment. People read this and took it to the next level. This idea caused people to believe their society was more evolved then the next. They began to cause competition between other nations. Nations continued to modernize and grow. They started to colonize since they believed the weaker nations could benefit. The idea of survival of the fittest was a major factor in the race to overseas colonies. The more colonies they obtained the more powerful and strongest nation they were. They were also helping out the lower ethnicities in modernizing and becoming stronger.   Nations began to exclude and classify people. Many disabled people also effected greatly. They were now viewed a weak. They were now no longer as accepted as everyone else. A disabled person was no looked down upon and not treated as an equal. Some scientists even began to discard Darwin’s theories due to the fact it caused racism and classism. They began to believe it wasn’t anything scientific at all. It was just another mere ideology that went against the Church’s teachings. Darwin’s theory also caused many governments to begin to switch to a laissez-faire economy. The idea of the government allowing the economy to evolve, grow, and adapt on its own was influenced by Social Darwinism. The economy will adjust on its own. The government does not need to help the poor. They are weak and should not benefit from society. They should die out and the fittest part of the population will survive. Government cutting back control allowed more of a cutthroat economy. Many people were willing to do whatever it takes to get ahead. This caused some chaos and harmful situations in the economy. Darwin’s ideas caused a lot of domino effects. He wrote his book about finches and ended up causing racism and classism. His idea of natural selection caused major issues with the Church. Evolution allowed many different scientists to try new experiments. Nations began to grow and stir up nationalism and colonization. Many colonies grew and were modernized. New classes in society were created. New government tactics were used. Darwin had just as many supports as he did rejecting him. Darwin’s book stirred up many different ideas and viewpoints that changed society as a whole forever. Upon his death, a new theory came into play and many people began to follow it. These people called themselves Darwinists and they believed that human beings were occasionally reverted, both physically and mentally to a pre human stage of development. This person was referred to as an atavistic criminal type. The focus on this certain archetype was to identify the type of criminal who should be put into prison permanently in order to protect society, even if that particular crime committed was a minor offense. On the other side, if someone who was not an atavistic type, it was considered to be a mistake, and therefore, imprisonment would serve no purpose to the non-atavistic person. Darwinian criminologists had the belief that the punishment must fit the criminal and not the crime. At the time, criminologists all agreed on this theory to explain criminals and crime and as a result, public opinion and official policy makers interest peaked. The criminal physical type is still a part of our world today even though the theory of atavists as a causative factor in criminals has ceased to exist. Darwin had a huge impact on the theory of anthropological criminology also referred to as criminal anthropology, which is a combination of the study of humans and criminals. His evolutionary theory shapes the world we live in today and explains the evolution of criminals thought processes as well as all the theories covered in criminology. Social Darwinism explains how characteristics which are observable were inheritable and explains how a trait may appear in one generation and not the next. The theory, brought out by Cesare Lombroso started with the experimentation of performing autopsies on criminals and declaring he had found similarities between physiologies of their bodies. He thought that criminals were born with inferior detectible physiological differences. They involved receding foreheads, similar height, and shape and size. He outlined fourteen characteristics that were similar amongst these people. Some of the features were that they were unusually tall or short, small head, large face, thin upper lips, bumps on the head, tattoos, bushy eyebrows, large eye sockets, among other characteristics. The term criminal anthropology was coined by Lombroso. His main purpose was to locate the crime within the person and remove it completely from their surroundings. He is known as the founder of the Positivist school of criminology, one of the many criminological theories. It is a field of offender profiling, which is still used today, based on the perceived links between a crime’s nature and the personality or appearance of the offender. The term criminal anthropology was coined by Lombroso in the late 19th Century. All these advancements in criminology all stem from Charles Darwin, father of the evolutionary theory. He is the reason for all the criminological theories, as well as the notoriety of Cesare Lombroso. If it weren’t for his evolutionary theory, the advancements we have in criminal profiling, and theories like the Classical theory and Broken Windows theory would not be here today. Charles Darwin played a huge part in the creation of criminology and continues to do so. If it weren’t for Darwin, we would not be as advanced as we are today in the criminal justice system. References Cornfield, Justin. â€Å"Darwin, Charles†. Encyclopedia of World History, Vol. 4. New York: Facts on File, 2013. History Research Center. Web. 19 Apr. 2015. http://online.infobase.com/Article/Details/245437?q=Charles DarwinQueen, Edward L., and Gardiner H. Shattuck. â€Å"Evolution and Religion.† Encyclopedia of American Religious History, Third Edition, 3-Volume Set. New York: Facts on File, 2009. History Research Center. Web. 19 Apr. 2015. http://online.infobase.com/Article/Details/194376?q=Darwinism impactStoskopf, Alan. â€Å"Social Darwinism†. Encyclopedia of American Disability History, 3-Volume Set. New York: Facts on File, 2011. History Research Center. Web. 19 Apr. 2015. http://online.infobase.com/Article/Details/209404?q=Social Darwinism

Remilitarization of the Rhineland :: essays research papers

Question 23 23. With dictators, nothing succeeds like success. That observation, by Adolf Hitler, is not as trite as it sounds. Hitler was referring to his own successful remilitarization of the Rhineland in 1936. Before he moved into the Rhineland, Hitler was securely "in his box". Pursuant to the Versailles Treaty and the Locarno pact of 1926, Germany had been forced to keep this territory demilitarized as a guarantee against renewed aggression; futhermore, an unguarded Rhineland left Germany naked to a French attack. From the German point of view, this was not "fair"; it violated German sovereignty. But it was the price Germany paid for invading France and the low countries in 1914. And it was the lid on the box that contained Hitler's grand strategic ambition. In March of 1936 Hitler decided to roll the dice and take an extremely perilous venture (Goff. 235). Hitler's reason for moving into the Rhinland was a ratification one month earlier of a mutual assistance pact between France and Russia that he felt was aimed at Germany (Medlicott 84-90, 110). Hitler cited the mutual non-aggresion pact as violating and therefore invalidating the Locarno Treaty (Winton 1). Hitler was weak. Germany was still struggling through the Depression and Germany's armed forces were still in pitiful shape, hopelessly outgunned by the French. Had the French army responded in force to the remilitarization, had it simply marched into the Rhineland, Hitler would have had to retreat. Hitler later declared "If the French had then marched into the Rhineland, we would have had to withdraw with our tails between our legs" (Goff 236). A retreat on the German part would have signified collapse, possibly the collapse of Hitler's rule. However, Hitler felt the French would be disinclined and not act upon his move...and he was right. The militarization of the Rhineland was a direct blow to French security. It rendered worthless the promises of military aid by France to her eastern European allies Czechoslovakia, Yugoslavia and Romania if any of them were attacked by Germany (Medlicott 84-90, 110) .There were numerous reasons why France and Great Britain did not retaliate, but the most prevalent are as follows: 1. a genuine hatred for war by those who remembered WWI. This was accompinied by a non-enthusiastic attitude toward heavy military spending. 2. a, perhaps, repentful attitude by Britain toward Germany because they felt they were dealt with too harshly at Versailles; therefore their desire for revision was understandable.

Essay --

Consumerism, the key tool of social manipulation is considered a child of globalization and represents a set of beliefs, and values that owning material goods is placed very high on the list of priorities. Earlier value system through which we concluded what people really need in life is slowly replaced by the advertisements that people dictate what is fashionable . We no longer know who lives the way he wants to live , and who lives according to " rules " and norms of what is proclaimed in the media . Without adequate personal value system , the question is how our needs may indeed be real and not subject to consumerism . Simply put , today's society has become a consumer society in which no one is happy and by spending money people are trying to fill their lives with joy , a feeling that they are strong , powerful and lead their life the way they want . Is it really so , or is it all a well organised illusion in the minds of marketing professionals ? Consumerism became a force in only a few decades. It started to move the social and economic development of the world , and the only question is in which direction . When talking about this concept , it is certainly not new , but dates back to ancient Mesopotamia , and the first hint of today's practices come in the seventeenth and eighteenth centuries in Britain, where the middle class wants to copy their idols at royal functions. Buying only out of necessity becames not important. More important is to have the things that the rich one has. Consumerism has its roots also in the British society of the time after war. Shopping and enjoying financial freedom was at that time in Britain a relaxation for men who returned from the battlefield . The thought they deserve to make up for los... ...British people. Routine that teaches that it is not important to know , but it's important to spend. People spend seeking acceptance in the community, knowing that society rejects those who do not want or do not have nothing to spend. Thus , it appears that the thesis " money can buy happiness " is slowly becoming a reality . This is supported by the fact that all the greater importance is placed on material goods and the value system of the people changed . It is interesting , however, that although obsessed with consumerism and supplied with money , the British are not the happiest people in the world . Statistics show that the happiest people are in Pakistan , Bangladesh , Vietanam and even Kosovo, where everyone has the time for their families and themselves. However, the modern man is not worth as much as his knowledge, but as much as he has and he can spend.

Quran and Science Essay

Islam and science describes the relationship between Muslim communities and science in general. From an Islamic standpoint, science, the study of nature, is considered to be linked to the concept of Tawhid (the Oneness of God), as are all other branches of knowledge.[1] In Islam, nature is not seen as a separate entity, but rather as an integral part of Islam’s holistic outlook on God, humanity, and the world. This link implies a sacred aspect to the pursuit of scientific knowledge by Muslims, as nature itself is viewed in the Qur’an as a compilation of signs pointing to the Divine.[2] It was with this understanding that the pursuit of science was tolerated in Islamic civilizations, specifically during the eighth to sixteenth centuries, prior to the colonization of the Muslim world.[3] According to theoretical physicist Jim Al-Khalili, the modern scientific method was pioneered by Islamic scientist Ibn Al-Haytham (known to the west as â€Å"Alhazen†) whose contributions are likened to those of Isaac Newton.[4] Alhazen helped shift the emphasis on abstract theorizing onto systematic and repeatable experimentation, followed by careful criticism of premises and inferences.[5] Robert Briffault, in The Making of Humanity, asserts that the very existence of science, as it is understood in the modern sense, is rooted in the scientific thought and knowledge that emerged in Islamic civilizations during this time.[6] Muslim scientists and scholars have subsequently developed a spectrum of viewpoints on the place of scientific learning within the context of Islam, none of which are universally accepted.[7] However, most maintain the view that the acquisition of knowledge and scientific pursuit in general is not in disaccord with Islamic thought and religious belief.[1][7] Physicist Taner Edis argues this is because some Muslims are reading into the metaphorical language of the Holy books what is not there, including recent scientific discoveries.[8] Overview The religion Islam has its own worldview system including beliefs about â€Å"ultimate reality, epistemology, ontology, ethics, purpose, etc.†[9] Muslims believe that the Qur’an is the final revelation of God for the guidance of humankind. Science is the pursuit of knowledge and understanding of the natural and social world following a systematic methodology based on evidence.[10] It is a system of acquiring knowledge based on empiricism, experimentation, and methodological naturalism, as well as to the organized body of knowledge humans have gained by such research. Scientists maintain that scientific investigation must adhere to the scientific method, a process for evaluating empirical knowledge that explains observable events in nature as results of natural causes, rejecting supernatural notions. Islam, like all religions, believes in the supernatural that is accessible or interacts with Man in this life. One of the most important features of Science is the precise quantitative prediction. In this aspect it differs from many religious texts where physical phenomena are depicted in a very qualitative way, often by the use of words carrying several meanings. History Classical Islamic science Science in medieval Islam, Islamic cosmology, Astronomy in medieval Islam, Mathematics in medieval Islam, Physics in medieval Islam, and Medicine in medieval Islam  In the history of science, Islamic science refers to the science developed under Islamic civilization between the 8th and 16th centuries,[11] during what is known as the Islamic Golden Age.[ It is also known as Arabic science since the majority of texts during this period were written in Arabic, the lingua franca of Islamic civilization. Despite these terms, not all scientists during this period were Muslim or Arab, as there were a number of notable non-Arab scientists (most notably Persians), as well as some non-Muslim scientists, who contributed to scientific studies in the Islamic world. A number of modern scholars such as Fielding H. Garrison,[13] Abdus Salam and Hossein Nasr consider modern science and the scientific method to have been greatly inspired by Muslim scientists who introduced a modern  empirical, experimental and quantitative approach to scientific inquiry. Some scholars, notably Donald Routledge Hill, Ahmad Y Hassan,[14] Abdus Salam,[15] and George Saliba,[16] have referred to their achievements as a Muslim scientific revolution,[17] though this does not contradict the traditional view of the Scientific Revolution which is still supported by most scholars.[18][19][20] It is believed that it was the empirical attitude of the Qur’an and Sunnah which inspired medieval Muslim scientists, in particular Alhazen (965-1037),[21][22] to develop the scientific method.[23][24][25] It is also known that certain advances made by medieval Muslim astronomers, geographers and mathematicians was motivated by problems presented in Islamic scripture, such as Al-Khwarizmi’s (c. 780-850) development of algebra in order to solve the Islamic inheritance laws,[26] and developments in astronomy, geography, spherical geometry and spherical trigonometry in order to determine the direction of the Qibla, the times of Salah prayers, and the dates of the Islamic calendar.[27] The increased use of dissection in Islamic medicine during the 12th and 13th centuries was influenced by the writings of the Islamic theologian, Al-Ghazali, who encouraged the study of anatomy and use of dissections as a method of gaining knowledge of God’s creation.[28] In al-Bukhari’s and Muslim’s collection of sahih hadith it is said: â€Å"There is no disease that Allah has created, except that He also has created its treatment.† (Bukhari 7-71:582). This culminated in the work of Ibn al-Nafis (1213–1288), who discovered the pulmonary circulation in 1242 and used his discovery as evidence for the orthodox Islamic doctrine of bodily resurrection.[29] Ibn al-Nafis also used Islamic scripture as justification for his rejection of wine as self-medication.[30] Criticisms against alchemy and astrology were also motivated by religion, as orthodox Islamic theologians viewed the beliefs of alchemists and astrologers as being superstitious.[31] Fakhr al-Din al-Razi (1149–1209), in dealing with his conception of physics and the physical world in his Matalib, discusses Islamic cosmology, criticizes the Aristotelian notion of the Earth’s centrality within the  universe, and â€Å"explores the notion of the existence of a multiverse in the context of his commentary,† based on the Qur’anic verse, â€Å"All praise belongs to God, Lord of the Worlds.† He raises the question of whether the term â€Å"worlds† in this verse refers to â€Å"multiple worlds within this single universe or cosmos, or to many other universes or a multiverse beyond this known universe.† On the basis of this verse, he argues that God has created more than â€Å"a thousand thousand worlds (alfa alfi ‘awalim) beyond this world such that each one of those worlds be bigger and more massive than this world as well as having the like of what this world has.†[32] Ali KuÅŸÃ §u’s (1403–1474) support for the Earth’s rotation and his rejection of Aristotelian cosmology (which advocates a stationary Earth) was motivated by religious opposition to Aristotle by orthodox Islamic theologians, such as Al-Ghazali.[33][34] According to many historians, science in Islamic civilization flourished during the Middle Ages, but began declining at some time around the 14th[35] to 16th[11] centuries. At least some scholars blame this on the â€Å"rise of a clerical faction which froze this same science and withered its progress.†[36] Examples of conflicts with prevailing interpretations of Islam and science – or at least the fruits of science – thereafter include the demolition of Taqi al-Din’s great Istanbul observatory of Taqi al-Din in Galata, â€Å"comparable in its technical equipment and its specialist personnel with that of his celebrated contemporary, the Danish astronomer Tycho Brahe.† But while Brahe’s observatory â€Å"opened the way to a vast new development of astronomical science,† Taqi al-Din’s was demolished by a squad of Janissaries, â€Å"by order of the sultan, on the recommendation of the Chief Mufti,† sometime after 1577 AD.[36][37] Arrival of modern science in Islamic world At the beginning of the nineteenth century, modern science arrived in the Muslim world but it wasn’t the science itself that affected Muslim scholars. Rather, it â€Å"was the transfer of various philosophical currents entangled with science that had a profound effect on the minds of Muslim scientists and intellectuals. Schools like Positivism and Darwinism penetrated the Muslim world and dominated its academic circles and had a noticeable impact on some Islamic theological doctrines.† There were different responses to this among the Muslim scholars:[38] These reactions, in words of Professor Mehdi Golshani, were the following: â€Å" 1. Some rejected modern science as corrupt foreign thought, considering it incompatible with Islamic teachings, and in their view, the only remedy for the stagnancy of Islamic societies would be the strict following of Islamic teachings.[38] 2. Other thinkers in the Muslim world saw science as the only source of real enlightenment and advocated the complete adoption of modern science. In their view, the only remedy for the stagnation of Muslim societies would be the mastery of modern science and the replacement of the religious worldview by the scientific worldview. 3. The majority of faithful Muslim scientists tried to adapt Islam to the findings of modern science; they can be categorized in the following subgroups: (a) Some Muslim thinkers attempted to justify modern science on religious grounds. Their motivation was to encourage Muslim societies to acquire modern knowledge and to safeguard their societies from the criticism of Orientalists and Muslim intellectuals. (b) Others tried to show that all important scientific discoveries had been predicted in the Qur’an and Islamic tradition and appealed to modern science to explain various aspects of faith. (c) Yet other scholars advocated a re-interpretation of Islam. In their view, one must try to construct a new theology that can establish a viable relation between Islam and modern science. The Indian scholar, Sayyid Ahmad Khan, sought a theology of nature through which one could re-interpret the basic principles of Islam in the light of modern science. (d) Then there were some Muslim scholars who believed that empirical science had reached the same conclusions that prophets had been advocating several thousand years ago. The revelation had only the privilege of prophecy. 4. Finally, some Muslim philosophers separated the findings of modern science from its philosophical attachments. Thus, while they praised the attempts of Western scientists for the discovery of the secrets of nature, they warned against various empiricist and materialistic interpretations of scientific findings. Scientific knowledge can reveal certain aspects of the physical world, but it should not be identified with the alpha and omega of knowledge. Rather, it has to be integrated into a metaphysical framework—consistent with the Muslim worldview—in which higher levels of knowledge are recognized and the role of science in bringing us closer to God is fulfilled.[9] † Compatibility of Islam and the development of science Whether Islamic culture has promoted or hindered scientific advancement is disputed. Islamists such as Sayyid Qutb argue that since â€Å"Islam appointed† Muslims â€Å"as representatives of God and made them responsible for learning all the sciences,†[39] science cannot but prosper in a society of true Muslims. Many â€Å"classical and modern [sources] agree that the Qur’an condones, even encourages the acquisition of science and scientific knowledge, and urges humans to reflect on the natural phenomena as signs of God’s creation.† Some scientific instruments produced in classical times in the Islamic world were inscribed with Qur’anic citations. Many Muslims agree that doing science is an act of religious merit, even a collective duty of the Muslim community.[40] Others claim traditional interpretations of Islam are not compatible with the development of science. Author Rodney Stark, argues that Islam’s lag behind the West in scientific advancement after (roughly) 1500 AD was due to opposition by traditional ulema to efforts to formulate systematic explanation of natural phenomenon with â€Å"natural laws.† He claims that they believed such laws were blasphemous because they limit â€Å"Allah’s freedom to act† as He wishes, a principle enshired in aya 14:4: â€Å"Allah sendeth whom He will astray, and guideth whom He will,† which (they believed) applied to all of creation not just humanity.[41] Decline In the early twentieth century ulema forbade the learning of foreign languages and dissection of human bodies in the medical school in Iran.[42] In recent years, the lagging of the Muslim world in science is manifest in the disproportionately small amount of scientific output as measured by citations of articles published in internationally circulating science journals, annual expenditures on research and development, and numbers of research scientists and engineers.  Skepticism of science among some Muslims is reflected in issues such as resistance in Muslim northern Nigeria to polio inoculation, which some believe is â€Å"an imaginary thing created in the West or it is a ploy to get us to submit to this evil agenda.†[44] Scientific issues in the Qur’an and Hadith The belief that the Qur’an had prophesied scientific theories and discoveries has become a strong and widespread belief in the contemporary Islamic world; these prophecies are often offered as evidence of the divine origin of the Qur’an [45]; see scientific foreknowledge in sacred texts for further discussion of this issue. Taner Edis wrote An Illusion of Harmony: Science and Religion in Islam.[46] Edis worries that secularism in Turkey, one of the most westernized Muslim nations, is on its way out; he points out that Turkey rejects evolution by a large majority. To Edis, many Muslims appreciate technology and respect the role that science plays in its creation. As a result, he says there is a great deal of Islamic pseudoscience attempting to reconcile this respect with other respected religious beliefs. Edis maintains that the motivation to read modern scientific truths into holy books is also stronger for Muslims than Christians.[8] This is because, according to Edis, true criticism of the Qur’an is almost non-existent in the Muslim world. While Christianity is less prone to see its Holy Book as the direct word of God, fewer Muslims will compromise on this idea – causing them to believe that scientific truths simply must appear in the Qur’an. However, Edis opines that there are endless examples of scientific discoveries that could be read into the Bible or Qur’an if one would like to.[8] Edis qualifies that ‘Muslim thought’ certainly cannot be understood by looking at the Qur’an alone – cultural and political factors play large roles.[8] Russel Glasser (Skeptic on â€Å"The Atheist Experience† TV show with Matt Dillahunty and Jeff Dee) argues that interpreting the Qur’an like this is cherry picking and risks simply confirming the biases of the investigator.[47] Conception and inherited characteristics The most prominent of the ancient Greek thinkers who wrote on medicine were Hippocrates, Aristotle, and Galen. Hippocrates and Galen, in contrast with Aristotle, wrote that the contribution of females to children is equal to that of males, and the vehicle for it is a substance similar to the semen of males.[48] Basim Musallam writes that the ideas of these men were widespread  through the pre-modern Middle East: â€Å"Hippocrates, Aristotle, and Galen were as much a part of Middle Eastern Arabic culture as anything else in it.†[48] The sayings in the Qur’an and those attributed to Muhammad in the Hadith influenced generations of Muslim scientists by siding with Galen and Hippocrates. Basim Musallam writes: â€Å"†¦ the statements about parental contribution to generation in the hadith paralleled the Hippocratic writings, and the view of fetal development in the Qur’an agreed in detail with Galen’s scientific writings.†[48] He reports that the highly influential medieval Hanbali scholar Ibn Qayyim, in his book Kitab al-tibyan fi aqsam al-qur’an, cites the following statement of the prophet, when asked the question â€Å"from what is man created,†: â€Å" He is created of both, the semen of the man and the semen of the woman. The man’s semen is thick and forms the bones and the tendons. The woman’s semen is fine and forms the flesh and blood.[49] † Creation and evolution The Quran contains many verses describing creation of the universe; God created heavens and earth in six heavenly days[7:54] the earth was created in two days[41:9], and in two other days (into a total of four) God furnished the creation of the earth with mountains, rivers and fruit-gardens [41:10]. Then heavens and earth formed from one mass which had to be split [21:30], the seven heavens were created from smoke [41:11], forming layers, one above the other [67:3]. The angels inhabit the seventh heavens. The lowest heaven is adorned with lights [41:12], the sun and the moon (which follow a regular path) [71:16][14:33], the stars [37:6] and the constellations of the Zodiac.

The Contributions of Abigail Adams

Though quiet, sickly, and shy, Abigail Adams, the wife of second president John Adams, helped plant the seeds that eventually led to the concept of women ¹s rights and women ¹s equality with men. For a country which had been founded on the idea of independence for all, these concepts were still considered radical and even ridiculous. Abigail believed that a good education was just as necessary for girls as for boys. This was a departure from the prevailing feeling of teaching girls only the skills necessary for keeping a household running smoothly. She had a passion for reading history, theology, and political theory which she passed on to her children. For Abigail to have taken such a strong interest in her education was a brave stance for her time. Education was often viewed as a corrupting influence on a woman. She requested her husband John, who was a delegate to Congress and later a U.S. president, to draft into law a commitment to supporting education for women. John was in full agreement with Abigail ¹s views on this subject. Abigail made her strongest appeal for women ¹s rights in 1776, when John was in Philadelphia serving in Congress. As members drafted laws to guarantee the independence for which the colonist were fighting, Abigail wrote to John begging him to remember that women also needed to be given the right of independence. She sensed the struggles that were to come and understood the unfairness of making one group subject to the will of another. She supported her husband through every phase of his rise to power and fame. His dependency and reliance on her as his partner was apparent. He considered her advice and assistance as critical to his success as a president. Ultimately, Abigail brought about no immediate changes in the way women were treated. However, it would not be long before others followed her lead.

Distribution Essay Example | Topics and Well Written Essays - 500 words

Distribution - Essay Example tury old strategy of independent dealers to a reduced number of jointly held super stores, thus reducing competition among the dealers and shifting the focus to competing with the other automobile dealers (1). In 2005, the Ford unified its Ford and Mercury Lincoln division to strengthen its marketing, sales and service, in the face of growing competition. (2). Therefore in the last decade Ford has demonstrated an urge to adapt to the environment in which it functions. These changes have not given Ford the boost it needs. Ford needs to be more innovative in its changes in the distribution and sales strategies, in keeping with revolutionary change that it brought about in the early 1900s through mass production assembly lines (3). So what is the innovative distribution strategy that Ford can consider? A look at its web site provides a possible solution. In its web site Ford offers a prospective customer the means to navigate and find out the range of products and accessories offered and the possible cost of a product with a variety of accessories and financing facilities. In short the customer has all the information he needs to make the purchase, but now has to go to a jointly held super store and place his order. In case Ford were to make use of the Internet and sell directly it would be making use of direct selling strategies. No doubt this would be against the grain of traditional sales and distribution in the automobile industry sector, which has relied on indirect dealer based sales. There is no market intelligence to suggest that Ford is considering such a change, but then maybe such an innovative change in the automobile sector would be to the advantage of Ford. The reason for this suggestion is the example of Dell Inc. Dell changed the way in which business enterprises have viewed direct selling strategies and the use of the Internet for sales, through its successes in the computer and peripherals market. This remarkable direct-sales model was the result