Essay about A Solution to Foreclosure - 993 Words

A Solution to Foreclosure The current issue of home foreclosure is based off of a long series of bad loans to people who were not able pay those debts off. Based on nightly news reports over the past year, it appears that the majority of these foreclosures are on very modest homes. My solution to this problem is to invest in those homes using green technology. President Obama has been a strong proponent of weatherizing homes. Simple additions such as a rubber strip under the front door and a sealant around windows can lower air conditioning and heating costs tremendously. These things are cheap and easy to buy, and can reduce homeowner’s electric bills. In the state of Florida in 2006, only 1,315 households were reported to†¦show more content†¦With government support, this could be changed. Using a government subsidy, many more people will be able to afford to install solar panels. This subsidy would be directed towards middle and lower income households who may be in danger of foreclosure. The energy generated by those solar panels that are not used by house can be sent back to the power grid. Instead of the homeowner receiving the benefits of that excess energy, the funds will go back to the government subsidy to pay for more solar panels, and so on. Solar panels and other green technology require someone to manufacture them. As a person invests in green technology, they also invest in creating more jobs. One of the leading causes of foreclosure is job loss. By investing in green technology, jobs can be created that require minimal training, which people at risk of foreclosure can be easily trained to perform. In the 1930’s, President Franklin Roosevelt created a large number of construction programs in order to boost the nation’s economy. His goal had two parts: to improve the quality of the country and to create jobs. While our national unemployment has not reached the same level as it did during the Great Depression, it is hard to argue the effectiveness of this strategy. Based on a variation of the theory of supply and demand, if people take aShow MoreRelatedSolution to the Foreclosure Crisis1326 Words   |  6 PagesI have what I believe to be a viable solution to the foreclosure crisis. I am almost certain that, if implemented, it would work. We need social services reform. I hesitate to say this, because it may come off as sounding too radical, but desperate times call for desperate measures. Simply put, if something fails, we must look at the overall picture and see what may be wrong—we need to troubleshoot the system. To me, and hopefully to most Americans with any interest in the future of our nation, itRead MoreA Practical Solution to the Foreclosure Crisis1122 Words   |  5 PagesIt is no secret the foreclosure crisis has played a significant role in the financial meltdown of the past year. The collapse of the housing marketing has brought thousands of families across the country to financial ruin, forcing many out on the streets. A lthough the common consensus is that something must be done to stabilize the foreclosure crisis, the agreement ends there. Proposed solutions to the foreclosure crisis have drawn controversy from all political affiliations and walks of life. ThisRead MoreA Solution To the Foreclosure Crisis Essay955 Words   |  4 PagesThe foreclosure crisis has reached new heights since the all-time high deficit in the economy. U.S. foreclosure rates went up more than 81% and 861,664 families lost their homes to foreclosure in 2008 (Les Christie). Also, 54 households received a foreclosure notice last year (Les Christie). So what is the solution? Bold action is needed to address this serious issue. I suggest a â€Å"real estate pause† for a temporary amount of time, similar to what Roosevelt did with the â€Å"bank holiday†Read MoreEssay on A Solution to the Foreclosure Crisis2422 Words   |  10 Pageslike to stop foreclosure on their homes, we need to address the root or the heart of the problem, not just a branch or limb. Solving foreclosure would be like putting a band-aid on a wound which needs surgery. The real problem resides in human behavior and governmental policy concerning the environment which we inhabit. So, with this information, I will address how to come about a real solution in terms of preventing foreclosure (and better than that, solving what causes foreclosure) (which is interrelatedRead MoreEssay on Solution to the Foreclosure Crisis2199 Words   |  9 PagesHow real is the mortgage foreclosure problem in America? How did it come about? What are some possible solutions? First of all, th e problem is so big that almost everyone knows someone who lost their house because of a foreclosure, and this is new. It didn’t used to be that way. Listening to the stories of foreclosure evictions provides an eyewitness viewpoint of how it happened. This is important because it provides a background against which to decide solutions. The overhang of foreclosed homesRead MorePossible Solutions to the Foreclosure Crisis Essay1179 Words   |  5 PagesThe purpose of this writing is to analyze the foreclosure crisis and offer some solutions to keep people in their homes and satisfy the financial accounting records of the banking industry. With more lost jobs on the horizon and fluctuating adjustable mortgage rates, the foreclosure crisis continues to plague America. A recent report from the Mortgage Bankers Association reveals that 14% of loans are behind or in foreclosure. This is largely due to lost jobs in this volatile economy. Many factorsRead MoreProposed Solution to the Foreclosure Crisis Essay1250 Words   |  5 PagesToday’s America is in crisis; we are in a recession. The greatest factor driving this major recession is Foreclosure many Americans are forced to face every day. In simple terms, the foreclosure crisis was caused by greed in the banking industry and too much optimism of the American people. This resulted in a bubble of subprime mortgage lending, which eventually collapsed once leading mortgage firms in the banking industry such as Fannie Mae and Freddie Mac needed to be bailed out by the governmentRead MoreSolution to the Foreclosure Crisis: Lending Laws1518 Words   |  7 PagesThe current foreclosure crisis in America has directly impacted thousands of homeowners who have lost or are losing their homes. It has indirectly affected nearly every American, as it is the underpinning of our current economic recession. In order to resolve this crisis, we first need to understand how we got to this point. With that understanding, we can look for solutions, and then try to prevent this from happening again. In regards to a solution, I have come up with three steps that could beRead MoreProposed Solutions to the Foreclosure Crisis Essay1038 Words   |  5 PagesForeclosure is a growing national disaster in the United States. Every time you tune in to your local news, there is a new family whose house is being foreclosed. Every time you ride around the neighborhood, there is another house up for sale. There are several solutions to this increasing trend including cutting government spending and cutting funds towards unsuccessful government programs, devising financial plans to assist families by setting up payment plans that they can afford, getting communitiesRead MoreAn Integrated Solution to the Foreclosure Crisis Essay2100 Words   |  9 PagesForeclosure. Only recently has the term become a buzz word among the American public and various media. The crisis that has enveloped the United States has initiated widespread questioning of the very financial systems in which the American innovators have grown to prosper. Although the foreclosure crisis is often viewed as a product of greedy financial institutions, causation cannot be distilled to individual constituencies; further regulation on various components of the crisis can develop the

The Criminal Justice System Essay - 1432 Words

In regard to mythmaking, those who have a vast amount of power and control over the people are typically the ones responsible for fabricating such accounts in order to avoid certain areas of concern. The criminal justice system as a whole, embodies thousands of authoritative figures that citizens confide in. Myths that are fabricated within criminal justice play a vital part in coercing American society’s thoughts and perception, which by its nature, can serve as an advantage to some and destructive to others (Griffin, Woodward, Sloan, 2016). According to Griffin, et al., individuals who perceive that these myths serve a purpose will seek to achieve ideals. In making this attempt, if at first they do not succeed, their ambition heightens and they try again. In contrary, others may take such myths as an attempt to guard an already biased, and unethical justice system (p. 126). In terms of criminal justice and mythology, there have been many influential contributors who have studied this specific topic. Emile Durkheim argued that in order to reinforce societal norms, that were parallel to the meaning behind laws, crime occurrence and punishment were significant (Griffin, et al., 2016). Along with Durkheim’s ideas, Robert Bohm argued that law is enacted by the interest of those who obtain much power in order to surpass groups below them. With this, the making of myths will benefit those of higher authority to enforce these laws and crime control policies (p. 126-127).Show MoreRelatedJustice Systems And The Criminal Justice System Essay1248 Words   |  5 PagesThe criminal justice system is a complex and often uncoordinated system that operates by enforcing the law and seeking justice across countless jurisdictions. It is comprised of many separate agencies including agencies at the federal, state, and local level. Each agency has its own function an d goals while operating at different levels of government. The agencies also represent different concerns and values of the public, creating a fragmented system rather than a monolithic, unified system. A monolithicRead MoreThe Criminal Justice System1308 Words   |  5 Pagesï » ¿Criminal Justice System The criminal justice system refers to the way in which a society chooses to handle all aspects of crime and punishment. In the Western world, particularly the United States, the criminal justice system is an official governmental system that focuses on crime and punishment, though some societies still incorporate a significant amount of informal social controls into their criminal justice systems. The criminal justice system covers everything from crime-prevention andRead MoreCriminal Justice System1524 Words   |  7 Pagesfor the Criminal Justice System is to reduce the crime and the fire of crime. In order to achieve this it is using different agencies and the major of them are the Police, Prosecution, Courts, Prisons and Probation. They all are operating in synchrony for achieving their legal responsibilities and particularly for reducing the level of crime. The aim of this essay specifically is to discuss the functions of the police and how they actually fit with the objective s of the Criminal Justice System as aRead MoreThe On The Criminal Justice System984 Words   |  4 PagesGarland (2001), view on â€Å"the criminal justice system in America was created to keep communities safe, to respect and restore victims, and to return offenders who leave prison to be self-sufficient and law-abiding. Treatment simply did not work either by therapy or broader social programs and became is a monumental failure that our states and nation can no longer afford† (p.61) Garland (2001) stated â€Å"that the collapse of faith in our correction system began a wave of demoralization that underminedRead MoreThe Criminal Justice System1667 Words   |  7 PagesThe criminal justice system has for long been faced by a lot of caseloads, an issue which has been heaping a lot of pressure on the stakeholders.  Ã‚  The cause of increased workload is lack of adequate resources to deal with the caseload. Some people have argued that the only way to deal with the overloads is to provide more money to the criminal justice systems so that everyone involved will be able to do the required tasks and in so doing reduce the number of cases while scholars think that the onlyRead MoreThe Criminal Justice System720 Words   |  3 Pages Victims usually adopt a subsidiary role in the courts, compared to the accused or offender (Booth, 2016). Victim-focused law reforms are open to many jurisdictions throughout Australia, and majority of systems which follow the adversarial nature of proceedings (Garkawe, 2007). The justice system aims to enforce a therapeutic structure, however, in some instances this fails to be upheld for the victim. In a sentencing hearing, an offender’s mitigating factors may reduce their sentence, thereforeRead MoreCriminal Justice System1308 Words   |  6 PagesNorways criminal justice system is doing something right. The few citizens that go to prison usually only go once. How does Norway achieve this? The country relies on a method called restorative justice, which aims to repair the harm caused by crime rather than punish people. This system is purely focused on rehabilitating prisoners. The United States, on the other hand, places focus on incarceration and incapacitation. This is w here the methodologies clash: should the criminal justice system be responsibleRead MoreThe Criminal Justice System1597 Words   |  7 PagesThe purpose of the criminal justice system is explained by three definitions: Control crime, Prevent crime, and provide and maintain justice. This sense of criminal justice has been the same since pre-civilized communities, where the elders of a tribe enforced the laws of the village. The criminal justice system has changed drastically from the times of kinship systems to today’s system of laws. As time has passed criminal justice has change in many ways, for example: the way they dress, arrest,Read MoreThe Criminal Justice System1305 Words   |  6 PagesThroughout this course, I have learned about the many segments of the criminal justice system. The criminal justice system is made up of three main elements which process a case from initiation, through trial, to punishment. First a case starts with law enforcement officials, who inve stigate crime and gather evidence to identify and use against the assumed suspect. The case then proceeds to the court system, which evaluates the evidence to decide if the defendant is guilty or innocent. If the defendantRead MoreThe Criminal Justice System Essay1502 Words   |  7 Pagesselected is criminal justice. The criminal Justice system is a compilation of federal, state or local agencies that concern issues dealing with crime. This public policy is provided by the judicial, executive and legislative branches of government. The task of the criminal justice system is to figure out the truth, defend the innocent and even to make the guilty parties punishment not as harsh as it is originally said to be (cliffnots). And most of to provide justice. In criminal justice the federal

Cosmetic Surgery Free Essays

Cosmetic Surgery Have you ever thought about how much cosmetic surgery has progressed and all the different types of surgeries? Cosmetic surgery is the practice of reshaping body tissues. It is also known as plastic surgery. Plastic is derived from the Greek word Plastikos meaning â€Å"to mold. We will write a custom essay sample on Cosmetic Surgery or any similar topic only for you Order Now † Plastic surgery dates all the way back 3000 years ago, to the Ancient Egyptians, Indians, and Greeks. We may not recognize that people back then used a form of plastic surgery, but they did. Centuries ago tribes used plastics surgery methods by disking their lips, stretching their earlobes, binding their feet, filing their teeth, and tattooing and scaring their skin. (Random History) Those were plastic surgery procedures back than. Now there is liposuction, nose jobs, eyelid surgery, tummy tucks, breast augmentation and reductions, Botox, microdermabrasion, collagen injections, laser hair removal, and chemical pads. Plastic surgery has advanced over several thousands of years and will continue. The history of plastic surgery goes back to ancient Egypt (1279-1212 BC). The Egyptians did not practice surgeries on the living, but they did practice on the dead. The surgeries they did are not what we think of when we hear the word cosmetic surgery, but the way they prepared the dead were part of the principles of cosmetic surgery today. Egyptians called it mummification. Pharaohs were mummified using special techniques that would enhance the features that were prominent to them. One step with mummification was to take the deceased to the â€Å"per nefer,† otherwise known as the House of Beauty, and add â€Å"cosmetics† to give the body a life-like appearance. The Egyptians used materials that we do not think of using. For example, Ramesses II had a small piece of bone and several seeds placed in his nose to hold the shape. His nose was surgically altered to make sure it looked be recognizable in the afterlife. Another example is the mummy of Queen Nunjmet. She had bandages stuck in her cheek and belly. (Random History) This represents how surgeons now will implant silicone into the body of a person. It is the same idea. Even though there are only records of Egyptians practicing on the dead, they had the skills and techniques to perform surgeries on the living as well. Jen) Ancient India (approximately 300 BC) is the birthplace of plastic surgery. Ancient India is the time that there were records of reconstructive surgery performed on the living. Punishment for a crime may have been cutting off ones nose if guilty. (Jen) This form of punishment led to the birth of rhinoplasty. Rhinoplasty is commonly known as a nose-job. During this era th e method Rhinoplasty was also described as the â€Å"attached flap,† or what we know today as the skin graft. A skin graft is where the epidermis is removed from one part of the body and used on another. Surgeons reconstructed the nose by cutting skin from either the cheek or forehead. Than that piece of skin, skin side out, was twisted over a leaf of the right size. After that the skin was sewed into place, and in order to keep the nostrils open during the healing process two polished wooden tubes were put in them. (Random History) During this time there was no anesthesia so the pain of this procedure was brutal and the risk of infections was high. Not only were there a large number of nose jobs in India, but the surgeons also worked on ears. The Indians were fashionable people and as a result of this both adults and children wore earrings. These earrings were constructed out of heavy materials that caused the earlobe to often spilt open. To repair the earlobe the doctors used a skin graft from the cheek. Surgery of the ear is known as Otoplasty. Not only did surgeons develop procedures for the nose and ears, they also did for lips too. The main reason why so many people had their nose, ears, and lips cut was because that is how people were punished for criminal, religious, and military crimes. Ancient India is where plastic surgery official became introduced. There are hundreds of surgeries performed on people daily. Surgeries are performed on every part of the body, from head to toe. There are well over 100 different surgeries done. Over 50 of those surgeries are done on the face. A few of the popular face surgeries are botox, rhytidectomy, and lip augmentation. A few of other surgeries done on the rest of the body are liposuction, breast surgery, and abdominoplasty. How Many Types) Botox is a nonsurgical cosmetic procedure that was introduced in the late 1980’s and it is one of the top five procedures. This procedure is used to help decrease glabellar lines. Glabellar lines are vertical lines on the face between the eye brows and when someone frowns. Botox is a shot the essentially paralyzes the muscles that produce lines. This procedure can last anywhere between a few minutes to 30 minutes. Numbing cream or anesthesia is usually used with botox, but the needles a re so small that there is hardly any pain at all. Botox can ause headaches, nausea, flu-like symptoms, and redness around injection site. Botox has become very popular within the last 10 years. Rhytidectomy is known as a face lift. (Village pointe) Face lift is a surgical procedure that helps improve appearance of the face. Face lift is a common procedure. There are positive and negative side effects of getting a face lift. The positives are that a face lift can correct sagging skin, tighten facial muscles, and improve your facial contour. The negative side effects are that it can cause nerve damage, visible scarring, swelling, bruising, and pain. There are many different types of face lifts that can be done, such as mini face lift, lower face lift, mid face lift, etc. It just depends on the person getting the surgery what area they want to have improved. Lip augmentation is to give fuller lips. Hylauronic acid is what is usually injected into the lip. This acid is a natural substance found in the body and it improves the lips volume, structure, and shape. The effects of a lip augmentation last around six months, so in order to keep the volume wanted; treatments are needed about every six months. Fat injections used to be used on the lips to make them fuller, but the results vary and the side effects are at a greater risk so that method is not used as much. (Lip augmentation) Liposuction is a simple surgical procedure that removes excess fat between the skin and muscle. A small stainless steel tube is attached to a suction pump, than the tube is inserted into fat through small incisions made on the skin. There are many different techniques that are used to perform liposuction. A common technique of liposuction is laser liposuction. Laser and Ultrasound) Laser liposuction is used to target specific body parts and it is designed to only target fat cells, so it protects the muscle and nerve tissues. Laser liposuction causes less pain, faster healing, and a smaller amount of bruising after. (Village pointe) There are three different types of breast surgery that are common. They are breast augmentations, reduction mammoplasty, and mastopexy. Breast augmentation is better known as breast implant. (What is Breast Augmentation? Reduction mammoplasty also known as breast reduction is where skin and glandular tissue is removed to reduce the breast size. Mastopexy is a breast lift. It is where the breasts are lifted or reshaped to make them less saggy. (Village Pointe) Cosmetic surgery has become more advanced within the last couple thousand years. The world of cosmetic surgery grew from the narrow field of rhinoplasty to over a 150 different types of surgeries. As we become more advanced in the cosmetic field, new technology makes the procedures faster and the risk factors involved are not as high. How to cite Cosmetic Surgery, Papers Cosmetic Surgery Free Essays The way a woman handles herself is important, according to most Americans. Furthermore, the way a woman looks on the outside surpasses all other qualities. Most women do not realize this, but this is the way in which they place their importance. We will write a custom essay sample on Cosmetic Surgery or any similar topic only for you Order Now In a world filled with superficiality, it is not astonishing to think that most women are un-satisfied with their outward appearance. Unhappiness with one’s outward appearance has lead to cosmetic surgery being the only solution. Cosmetic surgery has lead to more than one problem for our country and for the lives of people involved. Modifying one’s body from cosmetic surgery is not only harmful physically; it is also highly expensive, a â€Å"quick† fix for one’s deeper rooted issues, and may become highly addictive. The expansion on plastic surgery during World War One shined light upon different techniques and medical advances within this field. Originally, plastic surgery was only by means of reconstruction due to the horrific injuries of war. Doctors were required to facilitate soldiers back to health, and with the new advances of surgery they were able to give soldiers back their life in a new way. Facial reconstruction began as a new practice for plastic surgeons. Particularly this is because of the modern day weapons causing soldiers to have more bodily injuries. The American Society of Plastic Surgeons stated, â€Å"Never before had physicians been required to treat so many and such extensive facial and head injuries. Shattered jaws, blown-off noses, and lips gaping skull wounds caused by modern weapons inquired innovative restorative procedures. † (â€Å"American Society of Plastic Surgeons†)The war was completely divesting, but the surgical procedures gave hope to the soldiers. These new advancements held a purpose, but with the knowledge of surgical procedures people began to take advantage and used it for non-practical ways. With the rising awareness of plastic surgery, people became astonished with the fact that one can change his/her looks with no effort at all. What was thought of as a procedure that benefited someone took a completely different turn in the 1980’s. During this time persons had a heightened awareness of plastic surgery, and desired to find more information about this technique. Information was able to reach home with the help of â€Å"brochures†. (â€Å"American Society of Plastic Surgeons†) However, it was not until the 1990’s that the media and internet became involved. With the ability of having an at home computer, surgeons were able to provide a surgical conference for their potential clients. This advancement gave more light to cosmetic surgeries such as rhinoplasty. As a consequence of this heightened awareness, people began to â€Å"fix† every flaw by means of surgery. However, this type of surgery is different due to the fact that it is not a reconstruction of the abnormity it is purely cosmetic. The growing obsession with cosmetic surgery led to unrealistic views of what beauty should be. The view of beauty has changed significantly over the past hundred years. Beauty use to be the way a lady holds herself with her morals and her attitude which reflected outwardly. In the twenty-first century, beauty is viewed only as the means of perfection. Women have significantly lost self-esteem over the past years because of the constant pressure to always look a certain way. In particular, teenagers and young woman are affected most by the way one is viewed by other people because they place such a high importance on impressing and their appearance. These women and teenagers see one self as being un-fit for normal interactions with people. This is a contributing factor to the millions of dollars that is spent by people to change their imperfections. According to Alex Kuczynski, in America the cosmetic industry makes up to $15 billion. â€Å"Kuczynski† 4) With average pricing of laser treatments being $6,000 and liposuction being $11,000 it is very easy to see why the economy is in such turmoil today. The media has influenced most of the billions of dollars that are placed into cosmetic surgery. Commercials, billboards, brochures, testimonies, and telemarketers are the a few of the ways in which the media drags a person into believing that one is not suited enough for their own well-being. As a culture, we have feed into these uncomforting lies about our looks which have made us more prone to see our flaws. In 2003, more than half of Americans- 51 percent- said that they were not quite comfortable to not at all comfortable with their appearance, according to Roper study. † (â€Å"Kuczynski† 5) Perhaps, if the media was not involved so heavily in pursing surgery, people would not be willing to spend thousands of dollars on one procedure. Lastly, cosmetic surgery may become highly addictive. It has been said that once one starts pursuing surgery, it is hard to quit. The reasoning behind may be because of a disorder called body dysmorphic disorder (BDD). This disorder perceives one’s self completely different than it actually is, and persons that are affected by this disorder become fixated with a slight â€Å"imperfection† that leads to obsessive behavior. â€Å"The obsessions can consume a person’s thoughts, harming every aspect of their life. † (â€Å"James† Web) This obsession is also seen more frequently in adolescents. This obsession takes complete control over their life. The person no longer feels useful to the world, and feels that the only way to survive is through cosmetic surgery. It is tragic to see one’s life be affected so deeply by their appearance, but it is seen by almost everyone in America. In order to make one feel less conscious about their appearance, we as a society need to shift our priorities in a colossal way. Not only should a teenager or young woman feel less appreciated because of their looks, but no one should feel this way. As a society we need to practice the use of inner beauty instead of outer beauty. It is our duty to make America feel united and not separate by our appearance. Therefore, our society would benefit economically, socially, and morally by changing our views on appearance. How to cite Cosmetic Surgery, Papers

Adarand Constructors, Inc. vs. Federico Pena free essay sample

In the particulars of the case, the petitioner in the case, Adarand Constructors, Inc. challenged the policy of the Federal government of awarding financial considerations to general contractors that hire subcontractors that are majority owned by minority groups (Adarand Constructors Inc., vs. Federico Pena, (515 U.S. 200 (1995). In the case, the Transportation Department’s Central Federal Lands Highway Division gave the primary contract for a highway building project to Mountain Gravel and Construction Company (Adarand, 1995). Mountain then awarded the guardrail component of the project to Gonzales Construction Company even if petitioner Adarand was a specialist in the component and had submitted the lowest bid for the project (Adarand, 1995). The contract acquired by Mountain stated that the company would be eligible for extra compensation if it chose a company classified as a disadvantaged group (Adarand, 1995).   In the 1987 Surface and Transportation and Uniform Relocation Act, the act provides that 10 percent of the funds will be preferred for the socially disadvantaged groups (Adarand, 1995). We will write a custom essay sample on Adarand Constructors, Inc. vs. Federico Pena or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The clause in dispute is that the definition of the â€Å"small disadvantaged class (Adarand, 1995). In the records of the Small Business Administration, Gonzales did not meet the requirements for the class (Adarand, 1995). In the decision of the Court, in Richmond vs. J.A. Croson, Co. (586 U.S. 469 (1989), the court ruled that one-third of the work to be given out to contractors will be given out to businesses whose owners are in the minority (Adarand, 1995). In their decision, the Court ruled that under the ambit of the equal protection, the review must undergo strict scrutiny, and the benefits is not anchored on the race of those who challenge the policy nor then ones who stand to benefit from such (Adarand, 1995). In the opinion of the Court, it rules that any and all classifications based on race must face strict evaluation, and that such policy is only conforming to the ambit of the Constitution that have a legally persuasive interest for the government (Adarand, 1995).

Native by One Republic free essay sample

â€Å"This is life in color.† Ryan Tedder and members of his band, One Republic, at one time liked to consider themselves genreless, balancing both alternative and pop influences in their music. If this was the case in previous albums, Native takes the band in a completely different direction. In this album, One Republic goes for the home run and brings in a full blast of pop brilliance. Most bands adjusting to suit the needs of the mainstream pop radio find themselves in an utter disaster. One Republic however, which already had a foot in the water, finds itself in the ideal situation to succeed. Chart topping singles launch the album with a bang. â€Å"Counting Stars, composed by a series of well developed beats and choruses, positions itself as the album’s superior track. It is followed by tracks â€Å"If I Lose Myself† and â€Å"Feel Again†, both escalated in prominence by Tedder’s rich vocals. We will write a custom essay sample on Native by One Republic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For the most part, the first half of the album releases a feel good, early morning vibe. As Native continues, the songs begin to break off and develop their own individual personalities. â€Å"Light it Up† and â€Å"Can’t Stop† act as One Republic’s experimental tracks. Their echoic, swirling melodies add a new flavor to the album. They give way to an especially powerful moment in the album in the form of the track â€Å"Burning Bridges†. Tedder’s vocals give the song depth, causing the listener to not help but feel deeply emotional throughout. The album is continued by a few lighter songs, until it finally reaches the most perhaps its most unappreciated song: â€Å"Life In Color†. Hidden as a bonus track, it emulates earlier hits in nearly every category. Its lowly position on the disk is the band’s only blunder. One Republic’s Native proves to be their finest work to date. Compared to earlier albums, Native is easily the best-rounded. It excels in every way imaginable, including production, vocals, instrumentals, and lyrics. For critics that thought One Republic was geared more toward singles than overall substance, this album certainly puts their beliefs to rest. 5/5 Native by One Republic free essay sample One Republic is one of my favorite band. Few years ago I went to their concert in Prague and I loved it! When they were playing Apologize the whole club was singing with them. So I was really excited about the new album. And I finally got it! And it is exactly how I imagined, maybe even better. One Republic showed their best. The album is full of energy. Some of the songs are slowly some of them are faster. But together it sounds really nice. They are usually singing about love and life and this album is not different. The one that made me almost cried when I heart it for the first time is Counting Stars. Not slow, not fast. Something in the middle and thats just perfect. Feel again this was the first song from the album that was played at the radios. And you could just feet again that this album would be good. We will write a custom essay sample on Native by One Republic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Preacher slowly, emotional. Singing about how it was when he was a kid and about his dad. Very lovely, it makes me cry too When you compare this album with One Republics older work you would see that there are not much difference. It is still lovely, full of emotion. I like this album. One thing that I would say, that One Republic could have more faster songs.

Recommended Business Writing Style Guides

Recommended Business Writing Style Guides MOST RECOMMENDED The Gregg Reference Manual:A Manual of Style, Grammar, Usage, and Formatting, 11th EditionWilliam A. Sabin, McGraw-Hill, 2011 The Gregg Reference Manual is intended for anyone who writes, edits, or prepares material for distribution or publication. For over fifty years this manual has been recognized as the best style manual for business professionals who want to master the on-the-job standards of business professionals. FOR NEWSLETTERS AND BLOGS The Associated Press Stylebook and Briefing on Media LawEdited by Darrell Christian, Sally Jacobsen, and David Minthorn, Associated Press, 2010 The Associated Press Stylebook, first published in 1977, clarified the news organization's rules on grammar, spelling, punctuation, and usage. Now in its sixth edition, the Stylebook is the standard style guide for most U.S. newspapers, magazines, public relations, and consulting firms. FOR PROOFREADERS The Chicago Manual of Style, 16th EditionThe University of Chicago Press, 2010â€Å"Chicago† is the bible of book publishers. We refer to â€Å"Chicago,† but it is a specialist’s volume. Unless you’re a professional editor or proofreader, this style guide is not needed by most business writers. FOR EVOLVING LANGUAGE Garner's Modern American Usage, 3rd EditionBryan A. Garner, Oxford University Press, 2009I like this resource because it includes a "Language-Change Index," which indicates how well accepted a term is, ranging from Stage 1, widely considered incorrect, to Stage 5, universally accepted as correct. Because business writing language is ever-evolving, this is a helpful guidebook to determine if a usage is now acceptable. FOR UK AND US ENGLISH STYLE DIFFERENCES The Economist Style Guide, 2011 Edition This guide contains a very helpful section on American and British English. American and British business writing is essentially identical. There are spelling and minor punctuation differences, that this text illustrates perfectly. By the way, you should construct documents in your style. If you are British and writing to an American, for example, use British English, rather than American English. Do not use idiomatic expressions or vague phrasings, of course. There is never any significant misunderstanding between UK and US English, as long as one avoids idiom and writes clearly. Trying to adopt a style and voice that is not your own rings false. INTERNAL STYLE GUIDE Do you wish to compile style guidelines, unique to your organization? For example, you may have specific terms you want used with consistency in all documents. Many organization compile an internal style guide, and share it with all employees. Many thanks to the ASTD LinkedIn group for sharing a generic internal style guide, which you can use as a model. (Yet, another reason you should join LinkedIn if you have not yet done so!) Download a copy of this Business Writing Style Guide Internal Template.

Social Media Addiction Amongst University Students Research Paper

Social Media Addiction Amongst University Students - Research Paper Example Hence, the research question for this study is, â€Å"Which gender and age group is more addicted to social media and why?† Review of Literature Dryer (2010) reported that by March of 2010, there were 200 million blogs worldwide, 450 million Facebook accounts, 27 million tweets every 24 hours from Twitter and 1.2 billion views on You Tube every day. As of 2012, it was reported that almost 75% of teens and young adults are members of at least one social networking site (Thompson & Lougheed, 2012), and with Facebook users, 250 million log into the site daily (Facebook, 2011). Such astounding statistics show explosive social media has grown over a short period of time and is expected to relentlessly grow more in the future. Dryer (2010) notes: Social media, i.e., blogs, wikis, social networking sites like Facebook and LinkedIn, multimedia sharing sites like YouTube and Flickr, and social tagging sites like Digg and Yelp, represents a revolutionary shift in the way we communicate. Social media has democratized information and empowered ordinary citizens with the ability to organize, share information, and be heard like never before in our history. Social media is word of mouth on steroids and is beginning to morph from a fun and easy way to stay socially connected with friends into a dynamic and interactive way of doing business (p. 16). Berinstein (2011) contends that the obsession with social media is linked to people’s desperate need to feel good. She concludes that â€Å"social media has offered us a new way to anesthetize a deep-rooted feeling of lack: the more likes we get, the better we feel† (Bernstein, 2011, para. 1). What is addictive is actually the... This essay stresses that going back to the research question, â€Å"Which gender and age group is more addicted to social media and why?†, this research echoes results of past studies that women and younger university students in the age group of 17-21 years are more prone to social media addiction due to the more prolonged time they spend online. Young ladies derive much satisfaction and a boost in their self-esteem when friends like or comment on their posts, especially their photos. They also invest more emotions on their responses to friends’ posts, and are more emotionally distraught when they get disconnected from social media. The roller coaster of emotions they get from such social media sites make it more addictive to them as they continuously search for â€Å"highs† beyond the â€Å"lows† in emotions. In terms of age, younger people have a stronger need to establish human connections with their peers, so they use social media as an avenue to esta blish and nurture these relationships. This paper makes a conclusion that addiction to social media is more common than people think, and surprisingly, more acceptable by society. Living in the age of information and technology is bound to develop such addiction since being socially and intellectually stimulated is a natural preference of people. What needs to be developed to a greater degree is the awareness and self-control necessary in balancing time and effort to enjoy social media as well as live more fulfilled lives in the â€Å"real world† with one’s family and friends.

Healthy People 2020 Assignment Example | Topics and Well Written Essays - 1250 words

Healthy People 2020 - Assignment Example Unlike many other neighboring residential areas, Sunnyside still boasts of mom and pop businesses. The boundaries of Sunnyside roughly correspond to those of 11104 Zip Code. It is an area of nearly one half square mile. By 2014, Sunnyside had a total population of about 29,000 people (NYC Department of Health and Mental Hygiene, 2015a). Majority of the Sunnyside dwellers are first time mums and small families. This is basically because most of the houses in the area were initially built to accommodate small families. The initial houses were one to two bedroom units. It is however, worth pointing out that in some areas, developers have demolished the old houses and put up residential house that can accommodate large families. The residential buildings and units have gardens that are used for family gatherings, social events and as play areas for the young ones. Sunnyside neighborhood is best known for the Sunnyside Gardens Historic District. This is one of the first planned communities in the entire United States of America. It was built between 1924 and 1929 (Haller, 2015). The Sunnyside Gardens Historic District appears more like an old English town with gabled brick town houses. The area also boasts of verdant court yards as well as several pathways that weave between the buildings and residential house. The houses that were built during the 1924 planning period have been maintained with renovations being done on regular basis to ensure that they are in good condition for use by the Sunnyside dwellers. According to Haller (2015), the bike lanes and the Sunnyside gardens in the area has made it very attractive to small families and parents who are having their first children. The bike lanes are well kept and maintained. The lighting system in the various lanes and pathways has been perfectly done making it appear as a modern residential area yet it way planned

Governance for security Essay Example | Topics and Well Written Essays - 3500 words

Governance for security - Essay Example Yet, the State inherently cannot exist outside of a belief system in the mind – it is a psychological or ideological concept. Thus, Weber provides the justification for behavior going beyond common morality and the State itself is the reason that justifies the transgression. Historically, Weber’s theory is positioned at a time when the modern State was first mobilizing its police force on military organization patterns in the defense of domestic security. Private armies related to landlords and capitalist groups were also common internationally previous to this. Understanding the difference between these three types of armies is important, for the distinctions still drive the system of conflict, civil war, and failed States worldwide today. The State security forces can be categorized as domestic and related to police forces or international and related to military forces. In addition to this, there can be seen private armies and â€Å"warlords† that operate on a local basis within the State on behalf of either minority ownership interests in capitalism or on an ideological basis. Also existing outside of the State monopoly are local insurrectionist groups and Marxist forces that seek to seize power or resources through violent means. The majority of conflicts in the 20th Century can be related to these three types of organized political violence. The State seeks to provide security to all equally, the private armies of capitalism seek to preserve minority concentrations of wealth, and popular liberation armies organize against capitalist interests. The Marxist-Capitalist duality in violence is shaken in some ways by violent ideologies like Islamic groups who organize around different fundamental philosophies. Similarly, there is a division of violence that is represented by crime that is different than these forms of political violence. Private security forces may inherently target crime as a motive for operation rather than to combat the threat of political violence. Part of the Marxist critique is based upon the collusion of State power with capitalist interests that produce a non-egalitarian social policy or inherently impoverish vast segments of the population so that wealth can be concentrated in luxury, status, power, etc. With the disappearance of an â€Å"armed† Marxism with the collapse of the Soviet Union and the transformation of China into a capitalist economy, the status quo is increasingly shattered by terrorism as it represents the â€Å"third force† of Islamic fundamentalism. This terrorism acts on a different ideology than Marxist insurrectionist violence, though both challenge the hegemony of capitalism as it aligns with the State in military power and international law. Private security by nature is an attempt to protect and perpetuate vast differences in wealth, status, and power, for by definition the masses cannot afford it. The modern democratic State is seen as being tasked with the protection of domestic freedom, yet in doing so often contradicts its vey purpose in violating individual civil rights and liberties. In this manner, post-Marxism the target of the State security apparatus is crime and terrorism primarily rather than the spread of State socialism or

Language, Paralanguage and Non-Verbal Communication

Language, Paralanguage and Non-Verbal Communication The Importance of Language, Paralanguage and Non-Verbal Communication in Various forms of Communication – A Practical Study Toby Williamson Access to Psychology Abstract This study examines the role of non-verbal communication, language and paralanguage in conveying information. To this end, the study examines how people use these three forms of communication in the context of sharing ideas, expressing joy and happiness as well as persuasion. The study involves a field work that studied dialogues between 10 pairs of persons. The findings identify that people generally utilize a combination of the three forms of communication, namely non-verbal communication, language and paralanguage in conversations where they need to express their emotions. This includes sharing joy as well as persuasion. However, in cases where persons must express facts and ideas in a factual form, communication can be done through the use of language only and in this case, non-verbal communication and paralanguage might not be very essential in conveying meaning and ideas. Introduction Non-verbal communication (NVC) involves direct communication not exclusively relying on written or spoken words (Berry, 2010; Rimondini, 2012). Non-Verbal Communication (NVC) is a situation where the expression of the inner emotions of people are presented through the use of bodily descriptions and trends that shows the way people feel at a give point in time (Littlejohn Foss, 2010; Wood, 2009). Paralanguage on the other hand involves non-verbal voice qualities, voice modifiers and independent utterances that are produced by various parts of the body to convey various understandable messages (Poyatos, 2012; Wilson, 2011). Therefore, paralanguage involves the modification of voices as a means of presenting various forms of messages to other people. Language is the use of words in a given dialect to transmit information and present data and information to different people in order to convey meaning(Phifer, 2007). Language refers to conventional dialog and speech that is carried out to present information from one person to another in mutually intelligible dialect(Perkins, 2010). These three different approaches to communication are used by communicators to complement each other in order to provide meaningful communication(Zimmerman Uecke, 2012). This is because communication involves the presentation of various ideas and concepts in order to convey meaning. Hence, there is the need for these different approaches to be put together in order to gain the best forms of meaning. Aim The aim of this research is to examine how these different elements and aspects of communication work together to attain good and proper results in communication. In order to attain this end, the following objectives will be reviewed: 1. A critical analysis of the different approaches to communication and how they work together; 2. An identification of circumstances where one might be used solely without the use of other forms of communication; 3. An evaluation of the options and processes that might come together to define good communication Hypotheses A hypothesis is a tentative statement that is made by a researcher at the beginning of the research and it is tested for its truthfulness and falsity throughout the research(Kothari, 2009). This research hypothesizes that the best means and the best form of communication occurs when you combine the three elements of communication: NVC, paralanguage and language. The alternative hypothesis is that each of the three elements of communication is best used alone in most circumstances. Methodology In the study, there is the need to examine and review the way people use the three components of communication: Non-verbal communication Paralanguage Language In order to do this study, a practical fieldwork is employed to analyze and review how people mix these three tools of communication in sharing ideas and information. First of all, there is the need to identify how these three elements of communication work in relation to: 1. Sharing Ideas 2. Expressing Joy/Happiness 3. Suggesting a better view In order to study this, a fieldwork is conducted and a collection of data, analysis of data and drawing conclusion is conducted. Data is collected through the conducting of a dialogue amongst ten pairs of people. In each of the situations, the participants are asked to present information under one of the three themes and from there the importance and significance of the three elements of communication are identified and discussed. Secondly, the dialogues are documented in the form of classification of the various headings and the various pointers in the NVC. The details of the documentation for the collection of information for this study are presented in Appendix 1 below. The findings are to be classified according to the number of times and the respondents chose an option. These options are summed up and they are analyzed and reviewed in order to lay the foundation for critical reviews and analysis. In the analysis the frequency of occurrence or choice of each option is discussed and this adds up in order to provide an overall view of whether a given element of communication is viewed as important or not. This is all critiqued and analyzed in order to draw conclusions on whether the hypothesis is valid or not. Results The field work was conducted over a three-day period. Twenty participants were involved in the process and they were asked to have a dialogue with each other in order to test the three approaches to communication and information sharing. Each of the respondents were monitored by the facilitator to pose as s/he was communicating with another person. And in the process, they went through all the three forms of communication and exchange of information. Afterwards they were asked to identify whether they considered each of the three approaches to communication as important, quite important or very important in each case. The findings were tallied and they were put together to justify and discuss each of the three approaches. This includes the compilation of each of the responses. They are presented in the treatment of results section below. The table below shows how the different respondents presented their views on how communication can be conducted with the different tools and the different elements of communication. This is graded and presented on the scale of very important (A), quite important (B) and not important (C). Treatment of Results The different elements and different aspects of communication are presented in this study and the way this information is presented by the various respondents in the research. These respondents indicated the relative strength and the relative importance of the different approaches to language sharing and information sharing and this shows some degree of variation from the various classifications and the different methods of sharing information and ideas. Sharing Ideas In sharing ideas, it is identified that most people saw non-verbal communication to be unimportant. This showed that over three quarters showed that you could share ideas without having to resort to non-verbal communication. The vast majority of respondents indicated that ideas could be shared without the use of paralanguage and the changing of tones amongst other things. However, it was decided unanimously that the use of language is vital and important in sharing ideas and there could practically be no sharing of ideas if language was absent. Expression of Joy or Happiness Although the vast majority of respondents indicated that sharing expressing joy can be done without the use of non-verbal communication, most of the respondents indicated that laughter is a universal sign of expressing joy and language and the way you speak in such a situation is one in which your happiness reflects in your actions and the tone used by speakers. Hence, although most participants in the experiment wrote that language is the most important tool for expressing joy, happiness and emotions, most respondents conceded that the three elements, non-verbal communication and paralanguage and language all work together to convey emotions and express joy and happiness because that is the natural component and the natural attitude that people express these feelings. However, in the collection of the data, the vast majority of respondents identified that communication in expressing emotions was almost done with language. This is apparent in the fact that about 65% of the respondents stated that non-verbal communication is not important in expressing joy and happiness and 55% of the respondents identified that paralanguage was not important. However, 70% stated that language is important in expressing happiness and joy and another 15% found it to be somewhat important (say 85% of the respondents at this point). This shows that language is still important and vital in helping respondents to express their joy and Suggesting a Better View This section was quite complicated. This is because the respondents were split in discussing whether non-verbal communication was important or not. They showed that almost 50% of the respondents said that non-verbal communication was not important. However, 35% said it is quite important and 20% said it was very important. Although over 50% state that paralanguage is not important in suggesting a better view, 70% stated that language is very important in suggesting a better or improved view. Discussions From the study, it is identified that the respondents showed that language is important and vital in almost all the scenarios and situations at hand. This is because language is the main measure or means through which communication and the exchange of information is done in most situations and contexts. In sharing ideas, it seems to be pervasive that the use of language is universal and pervasive. This is because language is vital and important in sharing such views and in getting people to understand a person’s thoughts and ideas. In this context, the use of non-verbal communication and paralanguage tools are not very important because the individual sharing the ideas is able to express everything in succinct terms and the listener can deduce the idea through language without much modification or additions. However, in expressing joy and happiness, most respondents indicated that language is vital. However, language is not the only means through which these emotions can be expressed. This is because expressing joy and happiness come with a high degree of emotions that can be expressed through bodily actions (non-verbal communication) and intonation (paralanguage) as a means of making the emotions and sentiments more felt by the listener. Hence, it is conclusive that non-verbal communication and paralanguage are important in expressing emotions and feelings in circumstances where a person needs to do so. Finally, suggesting a better view on a matter is a matter that is persuasive in nature. And it is identified that most respondents identify that language is important. However, they concede that some degree of non-verbal communication as well as paralanguage. This shows that in persuasive discussions, there is the need for some degree of communication tools to be employed other than the use of language. Conclusion The research indicates that communication involves a degree of utilization of different approaches and methods of sharing information. This means that in most forms of communication, language, non-verbal communication and paralanguage are used together in order to express views and ideas. The fieldwork does not justify the null hypothesis per se. This is because in some forms of communication, it is identified that language can be used without much reliance on non-verbal communication and paralanguage. This particularly happens in factual contexts where there is the need for people to communicate ideas. However, in other forms of communication like the expression of happiness and persuasion, the hypothesis is honored and justified because they all work well in order to provide a reasonable communication of the sentiments of the speaker to the listener. The alternative hypothesis states that each of the three elements of communication can best be utilized independently. This only stands in the case of factual communication or the sharing of ideas where language is an important and vital method of communication and can stand alone. However, the alternative hypothesis is refuted when it comes to persuasion and the expression fo joy and happiness. Bibliography Berry, D. (2010). Health Communication: Theory and Practice. London: McGrawHill. Kothari, C. R. (2009). Research Methodology. Delhi: New Age Publishing. Littlejohn, S. W., Foss, K. A. (2010). Theories of Human Communication . Mason, OH: Cengage. Perkins, P. S. (2010). The Art and Science of Communication. London: Wiley. Phifer, E. (2007). Boosting the Minds Eye: Visualizing for Social and Emotional Intelligence. New York: Universal Publishing. Poyatos, F. (2012). Textual Translation and Live Translation. New York: John Benjamins Publishing. Rimondini, M. (2012). Communication in Cognitive Behavioral Therapy. London: Springer. Wilson, E. O. (2011). Sociobiology: The New Synthesis. Boston, MA: Yale University Press. Wood, J. (2009). Interpersonal Communication: Everyday Encounters. Mason, OH: Cengage. Zimmerman, C., Uecke, R. A. (2012). Asserting Yourself At Work. New York: AMACOM. Appendix 1 Dear Respondent, As part of the study on the importance of non-verbal communication, paralanguage and language in communication, this research will seek to involve you in an experiment. In this experiment, you will need a communication partner and you will have to conduct a two-way dialogue. The first should be about sharing ideas, the second should be about expressing joy or happiness and the third will involve suggesting a better view in a debate. The findings must be classified under headings A, B or C and this must be mutually agreed. The end is to examine the importance o these three elements of communication in sharing information. A – Very Important B – Quite Important C – Not Important

Digital Age Essays -- Essays Papers

Digital Age Looking back in the past several years, we can see that technology has contributed an important role in our society nowadays. It changes the way people work, the way people live, and also the way people treat each other. Knowing the important of the development of technology, scientists and engineers are constantly inventing and exploring the world of technology to build a better society for everybody. Can you imagine your life with technology in the next thirty years? Do you prefer to work at the office and chat with your co-worker face to face or just stay home, transfer files to your computers and chat with your co-worker through the web camera from home? Do you prefer to have a little chip implanted in your body, so your family will easily find you? Or do you prefer to have a private life, so nobody will know where you are or what you do? I can see clearly the heat of the discussion right now in every student in the CSC 4735 - Computers Societies and Ethics teach by instructor John Clark at University of Colorado - Denver lately. Some choose the new technology and some against it totally. It rises to the question that whether technology will improve the life of everybody or just makes it worst. A little chip implanted in your body will make you feel safer or make you feel less privacy? Participating in the discussion room in class, reading the article "Only disconnect, A taste of life in 2033" from the Economist print edition on January 23rd, 2003, and skipping through lots of frequently ask question about life with new technology, I myself believe that the exposed of digital technology in the near future will change the ethical, moral, and legal issues in every human being. ... ...iew. With the advantage of the digital world, women will have more opportunity in life and participate in her favorite clubs. If she have the chance to hang out with her husband and her kids in the real world, her relationship and the bond between her children and she will be better. Also, if Dick stop worrying about his privacy life, his life will be better since he did not do anything wrong. Anyway, what does your life look like in the next 30 years? WORKS CITED 1. "Only Disconnect, A Taste of Life in 2033" http://www.economist.com/opinion/displayStory.cfm?story_id=1534295 2. "Now Digital, Spy Camera Technology Widens Gaze" - Laurie J. Flynn http://www.nytimes.com/2003/04/21/technology/21CAME.html 3. "Technology to Meld Chips into Humans Draws Closer" - Paul Eng http://abcnews.go.com/sections/scitech/DailyNews/chipimplant020225.html

Describe The Scope Of Business Ethics

The scope of ethics indicates its subject matter. Ethics as normative science deals with moral ideal or the good in order to enquire the nature of our conduct. It enquires into the nature of the springs of actions, motives, intentions, voluntary actions and so on. It determines rightness or wrongness of human actions. It does not enquire into the origin and growth of human conduct. As a science of morality ethics discusses the contents of moral consciousness and the various problems of moral consciousness.Ethics is concerned with the highest good or absolute good. It investigates the nature of its fundamental notions i. e. right, duty and good. Moral judgments passed on our voluntary actions are also included within the scope of ethics. In discussing the moral judgment it has also to concern with the nature, object, faculty and standard of moral judgment. Moral sentiments and feelings are arising in our mind when we contemplate about the moral judgment and therefore, ethics has to di scuss the nature of moral sentiments to moral judgment.The scope of ethics includes whatever has reference to free human acts, whether as principle or cause of action (law, conscience, virtue), or as effect or circumstance of action (merit, punishment, etc. ) Ethics discusses the nature of human freedom. Ethics investigates what constitutes good or bad, just or unjust. It also inquires into-what is virtue, law, conscience and duty? What obligations are common to all? What is the good in all good acts? These questions lie within the scope of ethics. The sense of duty, oughtness or moral obligation and the responsibility for actions are also included within the range of ethics.The particular aspect under which ethics considers free acts is that of their moral goodness or the rectitude of order involved in them as human acts. A man may be a good artist or orator and at the same time a morally bad man, or, conversely, a morally good man may be a poor artist or technician. Ethics has mer ely to do with the order which relates to man as man and which makes of him a good man. Thus we find that although Ethics is not a guidebook of moral rules as a branch of philosophy Ethics seeks clarification of terms used in moral language.The ‘meta-ethical† problems fall within the scope of philosophical aspect of Ethics. There are other ‘meta ethical discussions related to the nature of moral judgments, the logical basis of ethical evaluation etc. The applied dimension of Ethics is known as â€Å"Applied Ethics’ that falls within the broad field of Ethics. These comprise the areas of situational Ethics while Meta Ethics deals with logical and semantic questions like ‘What do we mean by â€Å"freedom† and â€Å"determinism† etc.Ethics is essentially related to all other branches of knowledge like sociology, political science, jurisprudence, law and legal study, psychology, anthropology, culture study, ecology and environmental study, e conomics, religion, aesthetics and other similar areas. Ethics is concerned with political, sociological, cultural, psychical, economic, environmental, religious problems in pursuit of highest good. So these problems have an additional place in the scope of ethics. With the emergence of new technology there is scope for widening the scope of ethics to address new issues

English 101 Summer 2019 Syllabus Professor Ramos Blog

English 101 Summer 2019 Syllabus Unit 1 – Narrative

Affrimative Action Essays

Affrimative Action Essays Affrimative Action Essay Affrimative Action Essay Affrimative Action Affirmative Action Affirmative action is a plan made to end discrimination by guaranteeing minorities will be hired. The United States uses this practice to hire, but the qualifications of such people are occasionally overlooked. Many people believe that affirmative action is a very effective plan. The other people who oppose such action include people of various minorities, as well as many others who have been wronged by the plan. We live in a small town where there are very few minorities but in the big cities, it?s a very big deal. In several cases, this plan causes minorities to be thought of as being under qualified when hired and it also causes a new minority, the white male. Our government needs to acknowledge the fact that affirmative action is not putting an end to discrimination. This plan has succeeded in creating new minorities and more reasons for discrimination. Affirmative action frequently causes qualified employees to be looked down upon because some believe them to be affirmative action hires. My boss at work is a woman and as a result I have encountered many discriminatory comments pertaining to her position. The first remark I usually receive suggestions that she was hired for her position affirmative, action, minorities, people, plan, hired, because, qualified, very, job, discrimination, certain, believe, woman, white, upon, states, position, minority, male, made, hiring, good, gender, causes, boss, being, been, whether, united, system, standards, should, remark, received

Postnatal Depression Essay Example | Topics and Well Written Essays - 1000 words

Postnatal Depression - Essay Example Single parentism or inadequate social support increases the burden to be borne by mothers in terms of their own health as well as monetary risks. Such a condition automatically causes mothers to show lesser positive, sensitive and responsiveness towards their babies. They develop more negative emotions and in worst cases thoughts of harming the children also persist. To conclude mothers with financial problems and lack of social security show greater tendency to develop PPD indicating that PPD is not a mental illness. The maternal mood is assessed using Edinburg Postnatal Depression Scale (EPDS)-- the higher scaling indicating PPD as maximum and less scaling indicating minimum range. Women with PPD exhibit inconsistent child caring attitudes resulting in poor coping strategies (Murray and Cooper 1997). PPD women less likely respond to the sickness or necessities of the infant, or persuade the child with eating habits, less interest in breast feeding/healthy feeding or sleeping habits of their infants. This care less attitude with less sensitive and less positive interactions act as potential impedance in building a strong mutual emotional bond between the parents and the infant coupled with poor infant health and slowed physical growth like low birth weight. According to Murray (1992) PPD itself influences all dimensions of the mother's life. It is known to affect mother's physical functioning, physical role, mental health, emotional role, social functioning, vitality, and also her general health. To conclude the PPD mothers are not fully equipped in providing justice to parenthood of a new born. Under such circumstances fathers have a vital role to play where h is presence probably buffering the situation tries to compensates the mother-infant relationship strained by PPD, establishing a joyful and affectionate bond with secured child-father attachment. However much studies and investigation in knowing about father-infant relationship is much under due. Effects of PPD on infants The intensity of PPD depends on its severity and duration. The recent psychiatric studies have revealed that young children are sensitive to their parent's affection and their parental attachment depends on their past intimacy. Hence apart from the genetics, personal interaction between the parent-child, play a major role in the psychological outcome of the child where infants at their young age adapt and respond well to their parents behaviors and interactions. Tests conducted have shown that boy babies are more sensitive to PPD impacts in comparison with girl babies and this vulnerability continues with time. According to Rutter (1989) the impact of PPD on infants could be i) It could shed direct deleterious effects on the child ii) indirect impact through interpersonal behavior in general and in parenting in particular iii) Through social adversity associated with psychiatric

Condoleezza Rice - On Leadership Essay Example | Topics and Well Written Essays - 1000 words

Condoleezza Rice - On Leadership - Essay Example She was the first woman to occupy this key post of national security adviser. She is the most academic member of the Bush foreign affairs team and, because of her gender, background and youth, one of the most distinctive. The recent Forbes ranking of the world’s most powerful women, Rice still placed at the top despite the Bush administration’s supposed failed policies in Iraq. Richard Melanson (2005) in examining American foreign policy commented that Rice proved a relatively weak national security advisor because she generally deferred to the vice president and the secretary of state. (p. 322) Supposedly, this was unfortunate because the â€Å"group think† environment in which the basic assumptions about the world and America’s role in it went unchallenged within this inner circle of policymakers. But this is wrong. Melanson’s commentary in fact underscored a manifestation of Fiedler’s Contingency Model in Rice’s style during the mentioned circumstances. As the national security advisor, Rice was not expected to originate or debate ideas, and single out any particular view within the Bush administration. This finds credence in Simon Serfaty’s argument. To quote: Her primary responsibility was to absorb al of the ideas, all equally plausible and all convincing in different measure, before compressing them in ways that would enable the president, in words of one of her predecessors, â€Å"to perceive the essential among a mass of apparent facts† and â€Å"to impose some direction,† meaning make decisions which Rice would then coordinate and implement. (p. 86) In short, Rice played the part. She had displayed an impeccable ability to remain in the sidelines in serving a wider and greater objective. Her teamwork approach displayed a subtle self-confidence, sensitivity to others a degree of determination that supersede all else in order to achieve goals. One must remember that Rice had a direct access to

Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 words

Organisation Promotion Plan - Essay Example Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective. The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical r epresentations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012). In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part of the stakeholder towards the need to mitigate and reduce conflict management, the end consumer will be fully cognizant of the fact that immediate action needed to be taken and the product/service integrated with in order to reduce the ultimate threat that this poses (Goldsmith & Amir, 2010). Similarly, with regards to the time frames and ultimate risk that this particular strategy entails, it must be understood that no particular promotion plan can realize success in a rapid period of time. Rather, a level of patience and exp ectation of the amount of time that it can take before this particular approach begins to return a profit must be engaged upon all stakeholders within the firm in question (Ailawadi et al., 2006). One of the necessary risks that exist with respect to the means by which the product to be integrated is of course the overall activity that the economy may take between now and the time in which the product is fully represented the consumer. Naturally, if the economy begins to worsen, services such as conflict management solutions, will necessarily not be as attractive or deemed as useful to a mere form of survival. Finally, with respect to why the consumer should buy this particular service as compared to the litany of others that are on the market, a sustained level of discussion should be provided with regards to the promotional and advertising material with respect to the ultimate level of experience and expertise that this particu

Patties Food Ltd Essay Example for Free

Patties Food Ltd Essay A  leading manufacturer in Australia Industry: branded frozen food industry Major supplier and marketer of frozen savoury, dessert and fruit products. It has some iconic Australia brands in each of these product categories. the largest pie company in Australia Products: frozen savoury products: meat pies, sausage rolls, cheese and spinach rolls, pasties and quiches. Well-known frozen savoury brands: Herbert Adams, Four’N Twenty, Snowy River and Wedgewood. dessert products: fruit pies, waffles, crumbles and crepes. fruit products: frozen whole fruits (e. g. herries, strawberries, cranberries and raspberries) processed fruit products (e. g. fruit smoothies that are cubes of frozen concentrated fruit which can be added to milk by the consumer to create a drink). Well-known dessert and fruit product brands: Creative Gourmet, Nanna’s and Chef’s Pride. Growth History: a small cake shop in the Victorian country town of Lakes Entrance (origins back 50 years). then purchased in 1966 by the Rijs family extended into pies and bread rolls continued to grow (through acquisition product development) Subsequently refocused around frozen savoury, dessert fruit products Listed on the ASX in 2006. Stakeholders: 2 members of Rijs family involved as board members. Shareholders Customers: retailers (e. g. supermarkets) foodservice outlets (e. g. sporting venues or cafes). Not direct consumers. 2 main distribution: In-Home [retailers where products are bought for home consumption] Out-of-Home [foodservice outlets where products are bought ready for consumption]. lt; 1% sales coming from exports, despite moves to enter the US market with its Four’N Twenty products. Developed halal products in its Four’N Twenty range with the intention of growing sales in Asia. Its headquarters production facilities are in Bairnsdale, Victoria. A PFL’s strategic framework PhasesBuild the baseDevelop and growExpand and extend Outcomes†¢ Low costs †¢ High customer service levels †¢ Defend the core †¢ Category leadership†¢ New products †¢ Extra ranging †¢ Extra distribution †¢ More customers†¢ New channels †¢ New regions †¢ New categories †¢ New sub-business Executive leadership team focused effort on the ‘Build the Base’ phase of our strategic plan, relentless drive to build revenue reduce factory conversion costs Result: -improved trading Rebuilt market share in In-Home savoury category(important) Result: revenue increasing well over the category growth. Our strong relationships with the major supermarkets Result: enabled Patties’ brands to strengthen as market leaders. Strategic intent of increasing our mix of revenue towards foodservice other non-grocery channels [products sold through the Out-of-Home market]. Result: Out-of-Home revenue increased to another record level Sales management restructured with a new Head of Sales (Tim Peters ex Fonterra) joining the business. Investment in sales resources in all regions of Australia ensures we have a truly national representation. New products, across all channels Result: increased sales Exceptional technical expertise (due to well experienced Rijs Family) Result: enabled the new products to be launched with rapid entry to market New Four’N Twenty legendary Angus range developed and taken to commercialization stage during the year with the successful launch in June 2010. We expect this range to provide further growth in the near term. Increased marketing for the premium range of Herbert Adams savoury products. significant lift in sales in both In-Home and Out-of-Home channels achieved from the new TV commercial and consumer promotion celebrating Herbert Adams 100 years. Four’N Twenty brand increased exposure with the sponsorship of the AFL [national league] All Australian Football team. This initiative, and the successful tendering of a number of additional stadium supply rights, provided good growth in our core pie range and confirmed Four’N Twenty’s close connection with football in Australia. Patties Foods now has exclusive supply rights at most football stadia in Australia. Desserts business continues to grow with Nanna’s and Creative Gourmet brands retaining market leadership. lowered cost base and ensured the Creative Gourmet business can remain competitive in a very competitive market. (closed and relocated the frozen fruit packing operation from Silverwater NSW to Bairnsdale [in Victoria] in Feb. ) Manufacturing efficiencies are a critical driver of profitability. increased the economies of scale from the investment in production capacity during the year, further developed our team based continuous improvement projects. Thus conversion costs continued to improve A critical factor in our short and long term strategic plans: to maintain and build the high performance culture of the company. Introduced a comprehensive incentive scheme across the business this year. 340 people received monetary incentives based on specific targeted key performance indicators across the business. Balance sheet has been strengthened by the strong cash flow from both the improved trading and focused working capital management. This provides an excellent foundation for growth. Recent developments Patties Foods wins Reliance contract for BP sites won a $4. m+ contract to supply its products to the 200 BP branded sites in the Reliance Petroleum Group. The convenience stores will stock exclusively Four’N Twenty and Herbert Adams products. In announcing the contract, Reliance commented, ‘Patties have proven they are best positioned to build our Pie Sausage Roll business through strong marketing activity, excellent cost price and most importantly, a good pie! ’ Patties Foods Head of Sales, Tim Peters, says the contract win confirms Patties Foods’ market leadership in the Petrol and Convenience Channel. Creative Gourmet targets ‘Smoothie’ market Creative Gourmet’s innovative new range of Smoothie CubesTM proving a big hit with consumers. Launched in March with a national Television commercial featuring food presenter Maeve O’Meara, the new frozen Smoothie CubesTM are available at all leading supermarkets. Desserts Marketing Manager, Jane Westney, describes Smoothie CubesTM as a ‘game changer’, set to revolutionise how Australians enjoy breakfast and snack-time. ‘Smoothie CubesTM fruit-packed frozen cubes for making delicious Smoothies in a moment. a product innovation rated extremely highly in market testing. We’re confident they’re set to change the way Australians enjoy breakfast and snack-time’, Ms Westney said. The innovative Smoothie CubesTM come in 4 great flavours, Strawberry, Berry Antioxidant, Breakfast and Tropical. Look out for them in your local Supermarket. Four’N Twenty rules—Home and Away Four’N Twenty extended its national marketing push into northern States with a 5-year sponsorship agreement with the Sydney Swans [football team]. Patties Foods GM Marketing, Mark Connolly said: Four’N Twenty achieved instant popularity with Sydney fans since becoming the pie of choice served at the SCG [sports stadium] last year. ‘Sydney fans have really taken to Four’N Twenty at the footy and we’re delighted to be partnering with the Swans through this sponsorship—not only at the SCG, but by focusing on their positive community program.

Family Travel and Tours Company Analysis

Family Travel and Tours Company Analysis SECTION ONE Family Travel and Tours has specialised in affordable, inclusive summer and winter sun travel packages for nearly forty years. The two base of our travel offerings have been price and predictability. Our prices were highly competitive, although they are less so now, and our customers want to know ahead of time exactly what they can expect from their travel experience. However, changes in the tourism market have caused our sales to stagnate, and we currently have zero growth in our customer numbers and fewer repeat customers. Although according to the National Travel Survey, the number of tourists taking inclusive packages have increased significantly in the past twenty years, so has the number of outlets through which customers can purchase their holiday travel (Shaw and Williams 2004). The primary reason for our lack of growth is this increased competition. In price, we have been adversely affected by a sharp increase in the number of discount travel companies available to price-conscious consumers, particularly over the internet. Whereas we once had only competition from a limited number of local agencies, some of those who would have been our customer base are beginning to experiment with online bookings. This opens our market up not only to other UK competitors, but also to agencies from other countries. For example, the American company Cheap Tickets offers international flights, tours and cruises at highly competitive rates. One has only to run a simple search under â€Å"discount travel packages† to reveal literally hundreds of competitors where our customers could take their holiday spend. Many of these competitors also do not maintain brick-and-mortar branches, allowing them to offer even more competitive prices as they have lower overhead costs. Additionally, each year as a greater percentage of the population becomes comfortable purchasing over the computer and more and more people try out online spending, FTTs competitiveness on the basis of price is reduced. Customers are also finding they can create their own packages, as they can now research hotels, transport and activities online and make their own reservations for all of them. More family-oriented travel destinations are also now providing inclusive packages on their own, and are able to offer these through online marketing. Whereas once our contacts with local travel companies allowed us to provide all-inclusive packages available to the consumer only through a travel agency, now there are a number of places the typical traveler can book their desired holiday. For example, Disneyland Paris has its own hotels, restaurants and transportation. As such it can market directly to the customer without need of a middle-man travel agency. Many other popular family tourist destinations have similar offerings. Cruises are another all-inclusive alternative that can now be booked directly without use of a travel agency. We have not reacted quickly or substantially enough changes in the market and in customers themselves, leaving us in a vulnerable position. FTT therefore needs to make changes to its products and marketing strategies quickly to retain its market position in the future. SECTION TWO FTT has benefited from catering to two distinct customer groups, although both on the basis of predictability and price. During the winter period, FTTs customer base tends to be older people escaping the winter cold. The repeat business in this niche is substantial and breaks down further into two groups. The first wants to return to the same location each year, often even requesting the same room. The second group prefers packaged tours, typically taking a tour of a different location each year. Both highly value predictability; that is, they want to eat the foods they are used to and stay inside their comfort zone even when traveling, rather than experience any kind of local culture. They also want to know when booking the details of their holiday, such as daily schedules, and want to spend their winter holiday in warm, sunny locations. This customer group has shown less stagnation, as the increase in competitors from online travel brokers has not penetrated this market group subst antially as of yet. It is likely that it will in the near future, however, particularly as the computer-friendly segment of the population expands and ages. Summer customers are typically middle-class families looking for a convenient and affordable holiday experience. They also want to know ahead of time the details of their holiday, but more to ensure activities and proper accommodations are available for their children than for any deep-seeded need for sameness. Destinations with child-friendly attractions such as beaches and theme parks are foundational in sales to this group. This segment of our customer base has suffered the most from increased competition. Where we or agencies like FTT were once the only place families could go to have their entire travel needs satisfied, online travel agencies and the attractions themselves are now providing equally planned holidays at prices at or below ours. As we examine what changes need to be made, it is helpful to consider tourist motivation from both reductionist and structuralist perspectives regarding our stagnant customer base. Reductionism views tourist motivation as â€Å"a tension between the search for the new or novel experience and the requirement for some degree of familiarity† (Shaw and Williams 2004, 140). This is true of both winter and summer customers. They wish to experience a holiday outside their current existence whilst maintaining a predictability that will allow them, whether older people or children, to be sure of a certain level of comfortability. It is unlikely that we will be able to compete strictly on price, as was the case many times in the past. Therefore expanding the balance of novelty and predictability in our current products is likely to be our strongest marketing asset for future growth. The question then becomes how to address these customer motivations in the changing and more competitive market. SECTION THREE Todays postmodern society is now consumer led, with the consumer dictating the location and activities they expect rather than simply choosing from a limited assortment of package options (Sharpley 2003). Customers can now choose not only travel options we have available, but also those provided by remote travel operators and attractions themselves. Further, customers are more and more likely to create their own travel packages, as they now have access to information on local attractions, lodging and transport for a given area. Their expectations are higher as far as flexibility and options are concerned, making it more difficult for FTT to plan or provide all-inclusive packages, particularly at any significant reduction in price. In addition, as the divide between work and leisure has been reduced, and recreational avenues are more available throughout the year, the novelty of taking the family to the beach or theme park has diminished. Consumers are more likely to seek a holiday experience that allows them to escape from their day-to-day reality rather than simply play instead of work (Sharpley 2003). Todays mass tourist â€Å"desires to be in a place which is both real and yet fantastic at the same time, and to encounter people who are both authentically other yet also fun and fictional† (Coleman and Crang 2002, 157). As such, our customers are beginning to demand travel packages that go beyond simply being at the beach or a certain location, but also offer some type of fantasy or adventurous opportunity. The immediate gratification and visually-based information preferences of the postmodern society also lend themselves strongly to the convenience of internet booking provided by our competitors (Sharpley 2003). Now customers can actually see the room where they will stay, satisfying their predictability needs, yet independently reserve it in an instant, with the simple click of a mouse. The entire transaction is charged effortlessly to their credit card, almost making it seem as though the holiday was free. This signals a change in our customer, especially those in the summer/family group. Whilst they still have a need for predictability so they can plan for their children and the children feel comfortable, there is an increased desire for new experiences, visually-based marketing, and easy, quick booking. SECTION FOUR One difficulty we are currently experiencing is the change in customers perceptions of our services and their attributes, an event common over time in service-based sectors (Palmer 1994). Whilst they are still strongly motivated by predictability, they seek at the same time authenticity in their holiday experience. Authenticity can be viewed from the perspective of the place visited, or from the perspective of the tourist doing the visiting. According to Handler and Saxton, the meaning of the term authenticity â€Å"refers to experiences through which tourists feel themselves to be in touch with both the real world and their real selves† (Shaw and Williams 2004). There are three kinds of authenticity in the tourist experience. Two, objective and constructive authenticity, are object-related. The third, activity-related authenticity, â€Å"refers to a state of being that is to be activated by tourist activities† (Shaw and Williams 2004). It is that place where â€Å"one is true to oneself† (Shaw and Williams 2004). For example, beach holidays may be seen as providing a relaxed, playful environment where people can be their true selves like they were as children, without the sometimes-false pretenses maintained at work or in the community. As our world becomes increasingly more connected, a certain homogeneity is affecting the authenticity of place. McDonalds restaurants provide an example. Although there is some regional adaptation (one can order wine in France or get kosher sandwiches in Israel), the chains product mix of a hamburger, fries, and a coke is constant throughout its restaurants in over 100 countries (Vignali 2001). Every time a Tesco moves into a town, a number of the areas local merchants are likely to go out of business, reducing the regional differences of that area as opposed to the rest of the country. Shaw and Williams (2004) report â€Å"Boorstin saw mass tourism producing a homogenization and standardization of the tourist experience through the commodification of culture† (135). The â€Å"developing global culture of tourism accepts anything or any place being produced and reproduced, moved and recontextualised in any place whatsoever this process marks the proliferation and increased co nsumption of experiences† that are depthless simulations, separated from tradition and history (Coleman and Crang 2002, 156). This makes it harder for FTT to provide unique travel packages. SECTION FIVE FTT needs to meet these changes in society and in the level of competition head on, addressing issues related to both our products and our target markets. First, we need to stop viewing the internet as our completion and begin to view it as a means of increasing our customer base. Although we have a website, it is not as user friendly as it could be, and does not offer a wide range of holidays. We could expand our travel product available online. Instead of simply listing our set packages with prices, as our current website offers, we could experiment with creating an a la carte method of creating packages. With the correct software, this would be possible to do completely online, and agents wanting to make a booking could even use the same online system when dealing with customers. In this scenario, a customer could access our website and choose the components of their holiday, appealing simultaneously to the postmodern desire for novelty and our established customer need for predic tability. For example, one family may want to have a less expensive lodging but hire a larger car. They would be able to do this on the website, and after all their bookings would have created their own package, as inclusive as they desire. This would also provide a price incentive as customers could pay for only the level of or types of provision they really desire. In addition to increasing the number of customers purchasing holidays from us, such flexibility and convenience in booking is also likely to increase the spend of our existing customer base. Whereas once one of our established customers might use us only for holiday travel, a convenient website might also lead to other bookings by the same customer, such as business travel, expanding our product base. We would also be able to attract more customers from outside the UK, or from areas inside the country where we do not have strong branch presence. We also need to change the product mix of our fixed-package offerings to include more novelty and fantasy. For example, we might add adventure activities to a beach holiday in such a way that they meet the safety needs of parents. Including water-skiing lessons as part of a beach holiday provides some adventure, but because it includes instruction and a supervised environment it retains the safety and predictability our customers value. The entire family can together enter into an activity outside their normal circumstances. For our winter/older customer group, changing the type of tour or travel available would probably not be popular, but adding additional and more adventuresome locations where a level of comfort and predictability could be guaranteed would be advantageous. For example, as Turkey seeks entrance into the European Union, it has become a country more open to tourism, providing a wealth of new places for tours, and usually at competitive prices. Increased availability and reduced price of air travel also now allow us to offer tours farther abroad, and we need to look into areas of the world such as India and Mexico, which were typically too far and too costly to be considered by our customers for a holiday. We would need to work closely with local lodging, transport and other providers to ensure the level of comfort our customers require, but these locations provide an opportunity to introduce adventure and fantasy in an appealing way to our older customer group. FTT should also expand our marketing via the internet, particularly to repeat customers and potential customers who have already initiated contact with us, such as those who stop by a branch to discuss travel options, but do not purchase right away. Email is a simple and extremely inexpensive way to contact customers with various offerings. This would also allow us to increase our target markets. For example, the UK Tourism Survey shows that an increasing number of young working-class families are taking holiday abroad. As younger people are more likely to have computer access and be knowledgeable in computer operation, it figures that this is a potential market where FTT may increase market share. Working class families without computers could still be included in the target market, but through other means of penetration. Over forty million loyalty cards were in circulation in the UK in 1999, and that number has undoubtedly increased substantially since (Evans 1999). Most cost-conscious Brits now have several such cards, and those motivated by price are particularly keen on using them. Partnering with several major cards could not only increase our visibility and presence, but attract customers that might not consider holiday travel. For example, we could offer a discounted package as a reward for points earned by a major loyalty card scheme, such as Tesco. Alternatively, we could join the scheme itself and offer points for a customers spend with us. In any case, being included in a scheme with extensive emails, newspaper inserts, and other advertising would reach cost-conscious consumers, a characteristic of our traditional customer base, who might not have considered package holidays before. We may also attract those who had purchased their packages elsewhere, at least to the point that they might inquire about our offerings, either in person or online. Some in this market will be surprised at the affordability of many packages. It is also likely that since customers attracted from this target market have never had a holiday abroad before, they would be nervous about both planning and going. As such they would find our servcies as a travel agency both convenient and comforting. Once they went once on a holiday package from us, we could make them part of our database, and provide various marketing endeavors to encourage their repeat patronage. The marketing changes discussed above give FTT the opportunity to once again dominate the travel package sector of our industry, to attract and retain customers from a wider customer base, and to ensure future growth and profitability. Our society is changing, but if we change with it we can continue for another forty years of travel excellence. REFERENCES Coleman, S. and Crang, M. (ed) (2002) Tourism: Between Place and Performance. Oxford: Berghahn. Evans, M. (1999) Loyalty schemes and the Orwellian Millennium. British Food Journal, 101(2): 132-147. Palmer, A. (1994) Principles of Service Marketing. London: McGraw-Hill. Sharpley, R. (2003) Tourism, Tourists and Society. Elm Publishing. Shaw, G. and Williams, A.M. (2004) Tourism, Tourists and Tourist Spaces. London: Sage. Vignali, C. (2001) McDonald’s: â€Å"think global, act local† the marketing mix. British Food Journal, 103(2): 97. WEBSITES www.cheaptickets.com www.cooptravelshop.co.uk www.expedia.co.uk www.gate1travel.com www.travelbag.co.uk